{ "schema_version": "1.0", "scan_kind": "ai-discoverability", "audit_id": "aud_20260901T114635Z_7f382c48", "target": { "url": "https://chrisbrock.io", "host": "chrisbrock.io", "registrable_domain": "chrisbrock.io", "business_category": "Independent technology executive and consultancy (Chris Brock LLC)", "geography": "Atlanta, Georgia, United States" }, "authorization": { "authorized_by": "Chris Brock", "relationship": "owner", "authorized_on": "2026-08-28", "note": "Chris Brock owns chrisbrock.io and authorized this audit as the first validation sample for the AI Discoverability Implementation Audit. Public content only; no authenticated areas, no form submission." }, "created_at": "2026-09-01T11:47:18+00:00", "completed_at": "2026-09-01T11:52:37+00:00", "timezone": "UTC", "operator": "Chris Brock LLC", "reviewer": "Chris Brock (signed 2026-08-30); assisted review by Claude Code", "rubric_version": "0.8", "tool_version": "adia/0.1.0", "user_agent": "ChrisBrockLLC-AIDiscoverabilityAudit/0.1 (+https://chrisbrock.io/crawler; operator-run audit; contact via site)", "collection_methods": [ "bounded HTTP GET/HEAD over the standard library", "robots.txt parsing", "XML sitemap parsing", "HTML parsing", "JSON-LD parsing", "operator review" ], "excluded_paths": [], "report_retention_date": "2027-08-28", "crawl_limits": { "max_pages": 25, "max_depth": 2, "max_redirects": 5, "max_retries": 1, "max_response_bytes": 3000000, "max_total_bytes": 60000000, "connect_timeout_seconds": 10, "read_timeout_seconds": 20, "total_runtime_seconds": 600, "per_host_delay_seconds": 1.0, "concurrency": 1, "max_sitemap_urls": 500, "max_sitemap_documents": 10 }, "crawl_usage": { "pages_fetched": 25, "requests_made": 36, "bytes_downloaded": 287465, "elapsed_seconds": 42.49, "pages_blocked_by_robots": 0, "pages_blocked_by_scope": 0, "limit_reached": "max_pages=25", "discovery_truncated": false }, "pages": [ { "url": "https://chrisbrock.io/", "final_url": "https://chrisbrock.io/", "status": 200, "outcome": "success", "title": "Chris Brock | Chief Information Officer | Security, Compliance & AI", "word_count": 395, "depth": 0, "note": null, "evidence_id": "ev_26dae81084395fbd" }, { "url": "https://chrisbrock.io/about", "final_url": "https://chrisbrock.io/about", "status": 200, "outcome": "success", "title": "About | Chris Brock", "word_count": 457, "depth": 0, "note": null, "evidence_id": "ev_181923593d69d1ad" }, { "url": "https://chrisbrock.io/blog", "final_url": "https://chrisbrock.io/blog", "status": 200, "outcome": "success", "title": "Blog | Chris Brock", "word_count": 1374, "depth": 0, "note": null, "evidence_id": "ev_b43822a0840b8666" }, { "url": "https://chrisbrock.io/contact", "final_url": "https://chrisbrock.io/contact", "status": 200, "outcome": "success", "title": "Contact | Chris Brock", "word_count": 111, "depth": 1, "note": null, "evidence_id": "ev_184a171e0dda1ab0" }, { "url": "https://chrisbrock.io/privacy", "final_url": "https://chrisbrock.io/privacy", "status": 200, "outcome": "success", "title": "Privacy Policy | Chris Brock", "word_count": 1197, "depth": 1, "note": null, "evidence_id": "ev_541bd768a7b66d4b" }, { "url": "https://chrisbrock.io/reading", "final_url": "https://chrisbrock.io/reading", "status": 200, "outcome": "success", "title": "Recommended Reading | Chris Brock", "word_count": 862, "depth": 1, "note": null, "evidence_id": "ev_6a89d676c8230970" }, { "url": "https://chrisbrock.io/situations", "final_url": "https://chrisbrock.io/situations", "status": 200, "outcome": "success", "title": "Experience | Chris Brock", "word_count": 307, "depth": 1, "note": null, "evidence_id": "ev_5072982e68a4e927" }, { "url": "https://chrisbrock.io/blog/shadow-it-and-your-data", "final_url": "https://chrisbrock.io/blog/shadow-it-and-your-data", "status": 200, "outcome": "success", "title": "Shadow IT and Your Data | Chris Brock", "word_count": 869, "depth": 1, "note": null, "evidence_id": "ev_9e45852684409986" }, { "url": "https://chrisbrock.io/privacy/maildash", "final_url": "https://chrisbrock.io/privacy/maildash", "status": 200, "outcome": "success", "title": "MailDash Children's Privacy Notice | Chris Brock LLC", "word_count": 905, "depth": 1, "note": null, "evidence_id": "ev_2fb18f0bbccc0198" }, { "url": "https://chrisbrock.io/reading/traction", "final_url": "https://chrisbrock.io/reading/traction", "status": 200, "outcome": "success", "title": "Traction | Recommended Reading | Chris Brock", "word_count": 398, "depth": 1, "note": null, "evidence_id": "ev_42ad79c3cdd902f7" }, { "url": "https://chrisbrock.io/situations/ai-roi", "final_url": "https://chrisbrock.io/situations/ai-roi", "status": 200, "outcome": "success", "title": "AI with Measured ROI | Chris Brock", "word_count": 164, "depth": 1, "note": null, "evidence_id": "ev_cfcdec573a69b770" }, { "url": "https://chrisbrock.io/blog/agentic-ai-pilot-to-production", "final_url": "https://chrisbrock.io/blog/agentic-ai-pilot-to-production", "status": 200, "outcome": "success", "title": "A CIO's Practical Guide to Agentic AI: From Pilot to Production | Chris Brock", "word_count": 1066, "depth": 1, "note": null, "evidence_id": "ev_22aab64d65addb94" }, { "url": "https://chrisbrock.io/reading/sideline-ceo", "final_url": "https://chrisbrock.io/reading/sideline-ceo", "status": 200, "outcome": "success", "title": "Sideline C.E.O. | Recommended Reading | Chris Brock", "word_count": 374, "depth": 1, "note": null, "evidence_id": "ev_f81e14d21134620e" }, { "url": "https://chrisbrock.io/situations/fractional-cio", "final_url": "https://chrisbrock.io/situations/fractional-cio", "status": 200, "outcome": "success", "title": "Technology Strategy for Growth | Chris Brock", "word_count": 181, "depth": 1, "note": null, "evidence_id": "ev_493432e0431471c5" }, { "url": "https://chrisbrock.io/blog/shadow-ai-is-the-new-shadow-it", "final_url": "https://chrisbrock.io/blog/shadow-ai-is-the-new-shadow-it", "status": 200, "outcome": "success", "title": "Shadow AI Is the New Shadow IT — And It's Already in Your Organization | Chris Brock", "word_count": 1046, "depth": 1, "note": null, "evidence_id": "ev_b3216608f547331c" }, { "url": "https://chrisbrock.io/reading/the-quotient", "final_url": "https://chrisbrock.io/reading/the-quotient", "status": 200, "outcome": "success", "title": "QTNT | Recommended Reading | Chris Brock", "word_count": 396, "depth": 1, "note": null, "evidence_id": "ev_92e04db85e08c72c" }, { "url": "https://chrisbrock.io/situations/it-turnaround-msp", "final_url": "https://chrisbrock.io/situations/it-turnaround-msp", "status": 200, "outcome": "success", "title": "IT Turnarounds & MSP Right-Sizing | Chris Brock", "word_count": 171, "depth": 1, "note": null, "evidence_id": "ev_124bb3356f581f83" }, { "url": "https://chrisbrock.io/blog/measuring-ai-roi-beyond-time-saved", "final_url": "https://chrisbrock.io/blog/measuring-ai-roi-beyond-time-saved", "status": 200, "outcome": "success", "title": "Measuring AI ROI: Moving Beyond 'Time Saved' to Real Business Value | Chris Brock", "word_count": 1267, "depth": 1, "note": null, "evidence_id": "ev_3c94dde2e19fce80" }, { "url": "https://chrisbrock.io/reading/atomic-habits", "final_url": "https://chrisbrock.io/reading/atomic-habits", "status": 200, "outcome": "success", "title": "Atomic Habits | Recommended Reading | Chris Brock", "word_count": 380, "depth": 1, "note": null, "evidence_id": "ev_07419163d05b612e" }, { "url": "https://chrisbrock.io/situations/ma-technology-diligence", "final_url": "https://chrisbrock.io/situations/ma-technology-diligence", "status": 200, "outcome": "success", "title": "M&A Technology Diligence & Integration | Chris Brock", "word_count": 173, "depth": 1, "note": null, "evidence_id": "ev_2e5a7605661d081b" }, { "url": "https://chrisbrock.io/blog/fostering-innovation-within-it-teams", "final_url": "https://chrisbrock.io/blog/fostering-innovation-within-it-teams", "status": 200, "outcome": "success", "title": "Fostering Innovation within IT Teams | Chris Brock", "word_count": 776, "depth": 1, "note": null, "evidence_id": "ev_6ce9d82c3f1f3a9b" }, { "url": "https://chrisbrock.io/reading/eat-that-frog", "final_url": "https://chrisbrock.io/reading/eat-that-frog", "status": 200, "outcome": "success", "title": "Eat That Frog! | Recommended Reading | Chris Brock", "word_count": 369, "depth": 1, "note": null, "evidence_id": "ev_963d1c070ef816bc" }, { "url": "https://chrisbrock.io/situations/soc2-iso27001-hipaa-readiness", "final_url": "https://chrisbrock.io/situations/soc2-iso27001-hipaa-readiness", "status": 200, "outcome": "success", "title": "SOC 2, ISO 27001 & HIPAA from Zero | Chris Brock", "word_count": 195, "depth": 1, "note": null, "evidence_id": "ev_ad623e7987b1aaa7" }, { "url": "https://chrisbrock.io/blog/cio-role-ai-governance-building-trust", "final_url": "https://chrisbrock.io/blog/cio-role-ai-governance-building-trust", "status": 200, "outcome": "success", "title": "The CIO's Role in AI Governance: Building Trust Without Killing Innovation | Chris Brock", "word_count": 1259, "depth": 1, "note": null, "evidence_id": "ev_8c273ccb899617be" }, { "url": "https://chrisbrock.io/reading/good-to-great", "final_url": "https://chrisbrock.io/reading/good-to-great", "status": 200, "outcome": "success", "title": "Good to Great | Recommended Reading | Chris Brock", "word_count": 384, "depth": 1, "note": null, "evidence_id": "ev_d574e33342883c63" } ], "scoring": { "raw_denominator": 100.0, "adjusted_denominator": 77.0, "points_awarded": 44.75, "adjusted_score": 58.1, "confidence": "moderate", "confidence_basis": "77 of 100 rubric points were resolvable (77% coverage); 9 check(s) worth 23 points are inconclusive; 0 scored check(s) carry low confidence.", "interpretation": { "min": 50, "max": 69.999, "label": "Material discoverability friction", "response": "Execute a structured 30-day remediation backlog", "grade": "C" }, "not_applicable_checks": [], "inconclusive_checks": [ "CR-01", "CR-02", "CR-05", "CR-06", "EN-04", "SD-01", "SD-03", "SD-04", "MR-02" ], "unscored_points": 23.0, "dimensions": [ { "id": "CR", "name": "Crawl and retrieval accessibility", "why_it_matters": "If a retrieval system cannot fetch your pages reliably, nothing else on this list matters. Everything downstream depends on this working.", "grade": "C", "weight": 15.0, "adjusted_weight": 4.0, "points_awarded": 2.5, "percentage": 62.5, "checks": [ "CR-01", "CR-02", "CR-03", "CR-04", "CR-05", "CR-06" ] }, { "id": "EN", "name": "Entity clarity", "why_it_matters": "An engine has to decide which organization a page is about before it can recommend that organization. Conflicting names and missing contact facts force it to guess, and it may guess wrong.", "grade": "C", "weight": 15.0, "adjusted_weight": 12.0, "points_awarded": 8.0, "percentage": 66.7, "checks": [ "EN-01", "EN-02", "EN-03", "EN-04" ] }, { "id": "CI", "name": "Citation readiness", "why_it_matters": "This is the largest single block of points because it is the mechanism. Answer engines reuse passages that stand on their own; copy that needs the surrounding page to make sense is rarely quoted.", "grade": "F", "weight": 20.0, "adjusted_weight": 20.0, "points_awarded": 9.75, "percentage": 48.8, "checks": [ "CI-01", "CI-02", "CI-03", "CI-04", "CI-05" ] }, { "id": "TA", "name": "Topical coverage and authority", "why_it_matters": "Coverage decides whether you are a candidate answer at all. A question with no owned page cannot be answered from your site by anything.", "grade": "C", "weight": 15.0, "adjusted_weight": 15.0, "points_awarded": 9.25, "percentage": 61.7, "checks": [ "TA-01", "TA-02", "TA-03", "TA-04" ] }, { "id": "TE", "name": "Trust and evidence", "why_it_matters": "Assurance is a precondition for being recommended. An engine asked to suggest a provider has little reason to name one whose operator, credentials, and outcomes cannot be checked.", "grade": "C", "weight": 15.0, "adjusted_weight": 15.0, "points_awarded": 9.25, "percentage": 61.7, "checks": [ "TE-01", "TE-02", "TE-03", "TE-04" ] }, { "id": "SD", "name": "Structured data", "why_it_matters": "Structured data is the one place you state your identity in a form nothing has to infer from prose. It is also the cheapest of these to fix.", "grade": "B", "weight": 10.0, "adjusted_weight": 3.0, "points_awarded": 2.25, "percentage": 75.0, "checks": [ "SD-01", "SD-02", "SD-03", "SD-04" ] }, { "id": "AC", "name": "AI and agent controls", "why_it_matters": "Crawler treatment should be a decision you made rather than a default nobody chose. It is worth few points because it is usually already fine, and catastrophic on the rare occasion it is not.", "grade": "C", "weight": 5.0, "adjusted_weight": 5.0, "points_awarded": 3.25, "percentage": 65.0, "checks": [ "AC-01", "AC-02", "AC-03" ] }, { "id": "MR", "name": "Measurement readiness", "why_it_matters": "Without a baseline fixed before results are known, any later movement can be explained after the fact. This is what makes a re-audit mean something.", "grade": "F", "weight": 5.0, "adjusted_weight": 3.0, "points_awarded": 0.5, "percentage": 16.7, "checks": [ "MR-01", "MR-02", "MR-03" ] } ], "market_profile": { "profile_id": "professional_services", "profile_name": "Professional services", "score": 59.5, "weights": { "CR": 14, "EN": 19, "CI": 18, "TA": 13, "TE": 18, "SD": 9, "AC": 4, "MR": 5 }, "dimensions_included": [ "CR", "EN", "CI", "TA", "TE", "SD", "AC", "MR" ], "dimensions_excluded": [], "delta_vs_baseline": 1.4 } }, "findings": [ { "finding_id": "f_cr01", "check_id": "CR-01", "dimension_id": "CR", "check_name": "Stable successful retrieval", "applicability": "applicable", "rating": "inconclusive", "points_available": 3.0, "points_awarded": null, "basis": "collection", "confidence": "high", "evidence_ids": [ "ev_26dae81084395fbd", "ev_181923593d69d1ad", "ev_b43822a0840b8666", "ev_184a171e0dda1ab0", "ev_541bd768a7b66d4b", "ev_6a89d676c8230970", "ev_5072982e68a4e927", "ev_9e45852684409986", "ev_2fb18f0bbccc0198", "ev_42ad79c3cdd902f7", "ev_cfcdec573a69b770", "ev_22aab64d65addb94", "ev_f81e14d21134620e", "ev_493432e0431471c5", "ev_b3216608f547331c", "ev_92e04db85e08c72c", "ev_124bb3356f581f83", "ev_3c94dde2e19fce80", "ev_07419163d05b612e", "ev_2e5a7605661d081b", "ev_6ce9d82c3f1f3a9b", "ev_963d1c070ef816bc", "ev_ad623e7987b1aaa7", "ev_8c273ccb899617be", "ev_d574e33342883c63", "ev_c0e6b54fd0fbfc3c" ], "observation": "25 of 25 sampled URLs returned a successful response (100.0%). Median response time was 1106 ms. Rated inconclusive rather than complete: that would say that no page on the site returns an error or comes back empty, and this run collection stopped at a configured bound (max_pages=25) with URLs still queued, so it can only speak for the 25 page(s) it read. This is a limit of the collection, not a finding about the site.", "source": "automated", "significance": "Answer engines can only use content they can retrieve reliably. Intermittent errors and empty successful responses both reduce the amount of a site that any retrieval system will hold.", "recommendation": "Nothing to act on from this result. Re-run against a sample that covers the site before treating this check as settled.", "impact": 2, "effort": 2, "dependencies": [], "reviewer": null, "reviewed_at": null, "override_reason": null, "limitations": [ "Held at inconclusive under D39a: collection stopped at a configured bound (max_pages=25), so `complete` would be a claim about pages that were never read." ], "operator_prompt": null }, { "finding_id": "f_cr02", "check_id": "CR-02", "dimension_id": "CR", "check_name": "Robots and crawler directives", "applicability": "applicable", "rating": "inconclusive", "points_available": 3.0, "points_awarded": null, "basis": "collection", "confidence": "high", "evidence_ids": [ "ev_631ef8e431bf6b57" ], "observation": "robots.txt was retrieved and parsed: 1 group(s) covering user-agents *, 1 declared sitemap(s). The group matching this crawler allows 1 and disallows 0 path pattern(s). No sampled page declared a noindex directive in markup or headers. Rated inconclusive rather than complete: that would say that no page on the site is blocked or carries a conflicting noindex, and this run collection stopped at a configured bound (max_pages=25) with URLs still queued, so it can only speak for the 25 page(s) it read. This is a limit of the collection, not a finding about the site.", "source": "automated", "significance": "Crawl directives decide what any retrieval system is permitted to hold. A directive that blocks content the owner wants cited removes that content from every engine at once.", "recommendation": "Nothing to act on from this result. Re-run against a sample that covers the site before treating this check as settled.", "impact": 2, "effort": 1, "dependencies": [], "reviewer": null, "reviewed_at": null, "override_reason": null, "limitations": [ "Held at inconclusive under D39a: collection stopped at a configured bound (max_pages=25), so `complete` would be a claim about pages that were never read." ], "operator_prompt": null }, { "finding_id": "f_cr03", "check_id": "CR-03", "dimension_id": "CR", "check_name": "Sitemap quality", "applicability": "applicable", "rating": "substantial", "points_available": 2.0, "points_awarded": 1.5, "basis": "collection", "confidence": "high", "evidence_ids": [ "ev_631ef8e431bf6b57", "ev_7319da06a1333440", "ev_01466bf10e8fce8d", "ev_123930a05a4a98e9", "ev_dd50e9e4dd2ac140", "ev_c0e6b54fd0fbfc3c" ], "observation": "3 sitemap document(s) were retrieved; 3 parsed cleanly and 0 did not. 68 unique URL(s) are listed. 0 of 68 entries carry a lastmod value (0.0%). 25 listed URL(s) were sampled and returned a successful response.", "source": "automated", "significance": "A sitemap is the cheapest way to tell every retrieval system which URLs are canonical and when they last changed.", "recommendation": "Correct the entries identified in the evidence and ensure lastmod reflects real content changes.", "impact": 3, "effort": 2, "dependencies": [], "reviewer": null, "reviewed_at": null, "override_reason": null, "limitations": [ "Only 25 of 68 listed URLs were sampled within the configured page limit." ], "operator_prompt": null }, { "finding_id": "f_cr04", "check_id": "CR-04", "dimension_id": "CR", "check_name": "Canonical and duplicate control", "applicability": "applicable", "rating": "partial", "points_available": 2.0, "points_awarded": 1.0, "basis": "collection", "confidence": "high", "evidence_ids": [ "ev_26dae81084395fbd", "ev_181923593d69d1ad", "ev_b43822a0840b8666", "ev_184a171e0dda1ab0", "ev_541bd768a7b66d4b", "ev_6a89d676c8230970", "ev_5072982e68a4e927", "ev_9e45852684409986", "ev_2fb18f0bbccc0198", "ev_42ad79c3cdd902f7", "ev_cfcdec573a69b770", "ev_22aab64d65addb94", "ev_f81e14d21134620e", "ev_493432e0431471c5", "ev_b3216608f547331c", "ev_92e04db85e08c72c", "ev_124bb3356f581f83", "ev_3c94dde2e19fce80", "ev_07419163d05b612e", "ev_2e5a7605661d081b", "ev_6ce9d82c3f1f3a9b", "ev_963d1c070ef816bc", "ev_ad623e7987b1aaa7", "ev_8c273ccb899617be", "ev_d574e33342883c63", "ev_9b25ae017e84a61f", "ev_522c649122f568cc" ], "observation": "25 of 25 sampled indexable pages declare a canonical URL. Host and protocol variants: http://chrisbrock.io/ -> HTTP 200 at http://chrisbrock.io/; https://www.chrisbrock.io/ -> HTTP 200 at https://www.chrisbrock.io/. 2 variant origin(s) served a 2xx response without redirecting to the canonical origin, so the same content is reachable at more than one address: http://chrisbrock.io/, https://www.chrisbrock.io/.", "source": "automated", "significance": "When one page answers at several addresses, retrieval systems must guess which address to hold and cite. Consolidating on one origin removes that guess.", "recommendation": "Redirect every non-canonical host and protocol variant to the canonical origin with a 301, and declare a self-referencing canonical on every page.", "impact": 4, "effort": 2, "dependencies": [], "reviewer": null, "reviewed_at": null, "override_reason": null, "limitations": [], "operator_prompt": null }, { "finding_id": "f_cr05", "check_id": "CR-05", "dimension_id": "CR", "check_name": "Rendered content availability", "applicability": "applicable", "rating": "inconclusive", "points_available": 3.0, "points_awarded": null, "basis": "collection", "confidence": "low", "evidence_ids": [ "ev_26dae81084395fbd", "ev_181923593d69d1ad", "ev_b43822a0840b8666", "ev_184a171e0dda1ab0", "ev_541bd768a7b66d4b", "ev_6a89d676c8230970", "ev_5072982e68a4e927", "ev_9e45852684409986", "ev_2fb18f0bbccc0198", "ev_42ad79c3cdd902f7", "ev_cfcdec573a69b770", "ev_22aab64d65addb94", "ev_f81e14d21134620e", "ev_493432e0431471c5", "ev_b3216608f547331c", "ev_92e04db85e08c72c", "ev_124bb3356f581f83", "ev_3c94dde2e19fce80", "ev_07419163d05b612e", "ev_2e5a7605661d081b", "ev_6ce9d82c3f1f3a9b", "ev_963d1c070ef816bc", "ev_ad623e7987b1aaa7", "ev_8c273ccb899617be", "ev_d574e33342883c63", "ev_c0e6b54fd0fbfc3c" ], "observation": "Raw HTML (no JavaScript execution) already carries a median of 396 words and a median of 3 script element(s) per sampled page. 24 of 25 pages carry 150 or more words before rendering, and 25 expose an H1 in raw HTML. 0 page(s) include noscript content.", "source": "automated", "significance": "Content that exists only after client-side execution is unavailable to any retrieval path that does not render, and unreliable for those that do.", "recommendation": "Serve primary claims, headings, navigation, and supporting evidence in the initial HTML response.", "impact": 3, "effort": 3, "dependencies": [], "reviewer": null, "reviewed_at": null, "override_reason": null, "limitations": [ "Rubric v0.1 collects raw HTML only. Whether rendering adds or removes meaningful content was not measured, so this check cannot be rated from the collected evidence alone." ], "operator_prompt": "Load the sampled pages in a browser with JavaScript enabled and compare the rendered text and headings against the raw HTML excerpt in the evidence. Rate Complete only if the raw HTML already carries the primary claims, navigation, and headings." }, { "finding_id": "f_cr06", "check_id": "CR-06", "dimension_id": "CR", "check_name": "Body text is machine-readable prose", "applicability": "applicable", "rating": "inconclusive", "points_available": 2.0, "points_awarded": null, "basis": "collection", "confidence": "high", "evidence_ids": [ "ev_26dae81084395fbd", "ev_181923593d69d1ad", "ev_b43822a0840b8666", "ev_184a171e0dda1ab0", "ev_541bd768a7b66d4b", "ev_6a89d676c8230970", "ev_5072982e68a4e927", "ev_9e45852684409986", "ev_2fb18f0bbccc0198", "ev_42ad79c3cdd902f7", "ev_cfcdec573a69b770", "ev_22aab64d65addb94", "ev_f81e14d21134620e", "ev_493432e0431471c5", "ev_b3216608f547331c", "ev_92e04db85e08c72c", "ev_124bb3356f581f83", "ev_3c94dde2e19fce80", "ev_07419163d05b612e", "ev_2e5a7605661d081b", "ev_6ce9d82c3f1f3a9b", "ev_963d1c070ef816bc", "ev_ad623e7987b1aaa7", "ev_8c273ccb899617be", "ev_d574e33342883c63", "ev_c0e6b54fd0fbfc3c" ], "observation": "No template syntax was found in the visible text of 25 sampled page(s). Rated inconclusive rather than complete: that would say that no page on the site prints template syntax as body text, and this run collection stopped at a configured bound (max_pages=25) with URLs still queued, so it can only speak for the 25 page(s) it read. This is a limit of the collection, not a finding about the site.", "source": "automated", "significance": "A passage made of markup cannot be quoted, summarised, or cited. The page looks populated to the CMS and to a word count, and carries nothing an engine can use.", "recommendation": "Nothing to act on from this result. Re-run against a sample that covers the site before treating this check as settled.", "impact": 5, "effort": 2, "dependencies": [], "reviewer": null, "reviewed_at": null, "override_reason": null, "limitations": [ "Detection is by pattern and names only the conventions it knows: page-builder shortcodes, merge fields, and raw template tags. Other template systems may leak syntax this check does not recognise.", "Code and preformatted blocks are excluded, so a page that deliberately documents template syntax is not reported.", "Held at inconclusive under D39a: collection stopped at a configured bound (max_pages=25), so `complete` would be a claim about pages that were never read." ], "operator_prompt": null }, { "finding_id": "f_en01", "check_id": "EN-01", "dimension_id": "EN", "check_name": "Organization identity consistency", "applicability": "applicable", "rating": "substantial", "points_available": 4.0, "points_awarded": 3.0, "basis": "collection", "confidence": "high", "evidence_ids": [ "ev_02acb40138951a1a", "ev_37df1c06d90f71ac", "ev_26dae81084395fbd", "ev_181923593d69d1ad", "ev_b43822a0840b8666", "ev_184a171e0dda1ab0", "ev_541bd768a7b66d4b", "ev_6a89d676c8230970", "ev_5072982e68a4e927", "ev_9e45852684409986", "ev_2fb18f0bbccc0198", "ev_42ad79c3cdd902f7", "ev_cfcdec573a69b770", "ev_22aab64d65addb94", "ev_f81e14d21134620e", "ev_493432e0431471c5", "ev_b3216608f547331c", "ev_92e04db85e08c72c", "ev_124bb3356f581f83", "ev_3c94dde2e19fce80", "ev_07419163d05b612e", "ev_2e5a7605661d081b", "ev_6ce9d82c3f1f3a9b", "ev_963d1c070ef816bc", "ev_ad623e7987b1aaa7", "ev_8c273ccb899617be", "ev_d574e33342883c63" ], "observation": "Structured-data identity names: 'Chris Brock' on 25 page(s). Declared og:site_name values: 'Chris Brock'. 2 contact value(s) appear in structured data: email=mailto:cb@chrisbrock.io, address(structured). 25 distinct meta description(s) were served across 25 pages.", "source": "operator", "significance": "An engine has to decide which entity a page is about before it can recommend that entity. Conflicting names and missing contact facts force it to guess.", "recommendation": "State one organization or person name, one description, and one contact path consistently in visible content and in structured data on every page.", "impact": 4, "effort": 2, "dependencies": [], "reviewer": "Chris Brock (signed 2026-08-30); assisted review by Claude Code", "reviewed_at": "2026-08-28T22:05:00+00:00", "override_reason": "One identity name, 'Chris Brock', is declared on all 25 sampled pages in JSON-LD and in og:site_name, with a consistent email and a structured postal address, and 25 distinct meta descriptions with no duplication. The gap that keeps this short of Complete: the site markets professional work but never names the operating legal entity behind it, so a reader cannot tell whether they would be contracting with an individual or with a company.", "limitations": [ "Whether 'Chris Brock' and the operating entity should be presented as one identity or two is a business decision, not an observation." ], "operator_prompt": "Confirm which name is the operating entity, whether any other name is a legitimate brand or product, and whether the contact path actually works." }, { "finding_id": "f_en02", "check_id": "EN-02", "dimension_id": "EN", "check_name": "Product and service identity", "applicability": "applicable", "rating": "partial", "points_available": 4.0, "points_awarded": 2.0, "basis": "collection", "confidence": "high", "evidence_ids": [ "ev_5cfea00370e86080", "ev_2414ab046b888d58", "ev_26dae81084395fbd", "ev_181923593d69d1ad", "ev_b43822a0840b8666", "ev_184a171e0dda1ab0", "ev_541bd768a7b66d4b", "ev_6a89d676c8230970", "ev_5072982e68a4e927", "ev_9e45852684409986", "ev_2fb18f0bbccc0198", "ev_42ad79c3cdd902f7", "ev_cfcdec573a69b770", "ev_22aab64d65addb94", "ev_f81e14d21134620e", "ev_493432e0431471c5", "ev_b3216608f547331c", "ev_92e04db85e08c72c", "ev_124bb3356f581f83", "ev_3c94dde2e19fce80", "ev_07419163d05b612e", "ev_2e5a7605661d081b", "ev_6ce9d82c3f1f3a9b", "ev_963d1c070ef816bc", "ev_ad623e7987b1aaa7", "ev_8c273ccb899617be", "ev_d574e33342883c63" ], "observation": "Of 5 operator-supplied offerings, 2 are named in the title or a heading of at least one sampled page, and 0 have exactly one such owning page. 1 offering(s) have a page whose URL names them but whose title and headings do not: 'Fractional and interim CIO leadership' at https://chrisbrock.io/situations/fractional-cio. Offerings with no matching sampled page: 'AI adoption with measured return on investment'; 'Ecommerce platform consolidation'. No Product, Service, or SoftwareApplication entity is declared in structured data on any sampled page.", "source": "operator", "significance": "An engine can only recommend an offering it can name, locate at a stable URL, and define. Offerings that live only in prose are hard to recommend specifically.", "recommendation": "Give each offering one page with a stable URL, a one-sentence definition, a named audience, and structured data that ties it to the organization.", "impact": 4, "effort": 3, "dependencies": [], "reviewer": "Chris Brock (signed 2026-08-30); assisted review by Claude Code", "reviewed_at": "2026-08-28T22:05:00+00:00", "override_reason": "Read /situations and its five child pages. The site organizes itself around customer situations rather than named offerings, which reads well but leaves no stable name for anything purchasable. /situations/fractional-cio is titled 'Technology Strategy for Growth' and the phrase 'fractional CIO' appears nowhere in its title, headings, or body, so the one URL that names the offering is the one place the page does not. No Product, Service, or ProfessionalService entity is declared in structured data on any sampled page.", "limitations": [ "The offering labels in the intake file are the auditor's paraphrase of the site, not the owner's own wording. A mismatch between a paraphrased label and the site's language is not by itself a site defect; the finding rests on the fractional-cio page and the absent structured data, both read directly." ], "operator_prompt": "Confirm each offering has one owning page and that the page states what is sold, to whom, and how it relates to the organization." }, { "finding_id": "f_en03", "check_id": "EN-03", "dimension_id": "EN", "check_name": "People and authorship identity", "applicability": "applicable", "rating": "substantial", "points_available": 4.0, "points_awarded": 3.0, "basis": "collection", "confidence": "high", "evidence_ids": [ "ev_37df1c06d90f71ac", "ev_02acb40138951a1a", "ev_26dae81084395fbd", "ev_181923593d69d1ad", "ev_b43822a0840b8666", "ev_184a171e0dda1ab0", "ev_541bd768a7b66d4b", "ev_6a89d676c8230970", "ev_5072982e68a4e927", "ev_9e45852684409986", "ev_2fb18f0bbccc0198", "ev_42ad79c3cdd902f7", "ev_cfcdec573a69b770", "ev_22aab64d65addb94", "ev_f81e14d21134620e", "ev_493432e0431471c5", "ev_b3216608f547331c", "ev_92e04db85e08c72c", "ev_124bb3356f581f83", "ev_3c94dde2e19fce80", "ev_07419163d05b612e", "ev_2e5a7605661d081b", "ev_6ce9d82c3f1f3a9b", "ev_963d1c070ef816bc", "ev_ad623e7987b1aaa7", "ev_8c273ccb899617be", "ev_d574e33342883c63" ], "observation": "25 Person entit(ies) and 12 structured author reference(s) were found. Meta author values: 'Chris Brock'. 6 of 6 article-style pages carry an author attribution. 25 Person entit(ies) link to external profiles via sameAs.", "source": "operator", "significance": "Expertise content that no identified person stands behind is difficult to weigh, and difficult to defend when a buyer asks who wrote it.", "recommendation": "Attribute every substantive page to a named person with a linked biography, role, and credentials, and connect that person to the organization in structured data.", "impact": 4, "effort": 3, "dependencies": [], "reviewer": "Chris Brock (signed 2026-08-30); assisted review by Claude Code", "reviewed_at": "2026-08-28T22:05:00+00:00", "override_reason": "A Person entity with jobTitle, address, knowsAbout, and sameAs links to LinkedIn and GitHub is declared on all 25 sampled pages, all six sampled articles carry an author attribution, and /about carries a substantive first-person biography with specific roles and scope. Short of Complete because no credential is tied to an issuer or a date, so the expertise is described rather than evidenced.", "limitations": [ "Whether a stated credential is real, current, and in scope cannot be established from the site alone." ], "operator_prompt": "Confirm each named author exists, holds the stated role, and that credentials are current and in scope." }, { "finding_id": "f_en04", "check_id": "EN-04", "dimension_id": "EN", "check_name": "External identity reconciliation", "applicability": "applicable", "rating": "inconclusive", "points_available": 3.0, "points_awarded": null, "basis": "collection", "confidence": "low", "evidence_ids": [ "ev_26dae81084395fbd", "ev_181923593d69d1ad", "ev_b43822a0840b8666", "ev_184a171e0dda1ab0", "ev_541bd768a7b66d4b", "ev_6a89d676c8230970", "ev_5072982e68a4e927", "ev_9e45852684409986", "ev_2fb18f0bbccc0198", "ev_42ad79c3cdd902f7", "ev_cfcdec573a69b770", "ev_22aab64d65addb94", "ev_f81e14d21134620e", "ev_493432e0431471c5", "ev_b3216608f547331c", "ev_92e04db85e08c72c", "ev_124bb3356f581f83", "ev_3c94dde2e19fce80", "ev_07419163d05b612e", "ev_2e5a7605661d081b", "ev_6ce9d82c3f1f3a9b", "ev_963d1c070ef816bc", "ev_ad623e7987b1aaa7", "ev_8c273ccb899617be", "ev_d574e33342883c63" ], "observation": "The site links out to 4 distinct external host(s); 2 sameAs URL(s) are declared in structured data. No owned profiles were declared at intake, so nothing could be reconciled.", "source": "automated", "significance": "Owned profiles that the site never links, and profiles carrying an old brand, split one identity into several that an engine must reconcile on its own.", "recommendation": "Link every owned profile from the site and declare it in sameAs, and retire or update profiles carrying a former brand.", "impact": 3, "effort": 2, "dependencies": [], "reviewer": null, "reviewed_at": null, "override_reason": null, "limitations": [ "Off-domain properties are outside the authorized crawl scope and were not retrieved. Whether a linked profile is owned, current, and consistent must be confirmed by the operator." ], "operator_prompt": "Open each declared and each linked profile, confirm ownership, and record any inconsistency in name, description, or domain." }, { "finding_id": "f_ci01", "check_id": "CI-01", "dimension_id": "CI", "check_name": "Direct answer passages", "applicability": "applicable", "rating": "partial", "points_available": 5.0, "points_awarded": 2.5, "basis": "collection", "confidence": "high", "evidence_ids": [ "ev_5cfea00370e86080", "ev_37df1c06d90f71ac", "ev_26dae81084395fbd", "ev_181923593d69d1ad", "ev_b43822a0840b8666", "ev_184a171e0dda1ab0", "ev_541bd768a7b66d4b", "ev_6a89d676c8230970", "ev_5072982e68a4e927", "ev_9e45852684409986", "ev_2fb18f0bbccc0198", "ev_42ad79c3cdd902f7", "ev_cfcdec573a69b770", "ev_22aab64d65addb94", "ev_f81e14d21134620e", "ev_493432e0431471c5", "ev_b3216608f547331c", "ev_92e04db85e08c72c", "ev_124bb3356f581f83", "ev_3c94dde2e19fce80", "ev_07419163d05b612e", "ev_2e5a7605661d081b", "ev_6ce9d82c3f1f3a9b", "ev_963d1c070ef816bc", "ev_ad623e7987b1aaa7", "ev_8c273ccb899617be", "ev_d574e33342883c63", "ev_c0e6b54fd0fbfc3c" ], "observation": "1 heading(s) across the sample are phrased as questions. 3 of 25 pages open with a definitional sentence in the first 400 characters. Of 8 operator-supplied priority questions, 6 have a page matching 60% or more of their key terms. Weakly covered questions: 'What does a fractional CIO actually do for a small company?' (best match 0% at https://chrisbrock.io/); 'How much does a fractional or interim CIO cost?' (best match 33% at https://chrisbrock.io/).", "source": "operator", "significance": "An answer engine reuses passages that stand on their own. Copy that requires the surrounding page to make sense is rarely quotable.", "recommendation": "Give each priority question its own heading and a self-contained two-to-four sentence answer directly beneath it.", "impact": 5, "effort": 3, "dependencies": [], "reviewer": "Chris Brock (signed 2026-08-30); assisted review by Claude Code", "reviewed_at": "2026-08-28T22:05:00+00:00", "override_reason": "Read the top matching page for each priority question. The writing is strong but narrative: answers are embedded in flowing paragraphs rather than in self-contained passages under a heading that names the question. No heading anywhere in the sample is phrased as a question, and two priority questions ('what does a fractional CIO actually do' and 'how much does it cost') have no page that answers them at all.", "limitations": [ "Term overlap measures topical proximity, not whether a passage actually answers the question. A reviewer must read the candidate passages." ], "operator_prompt": "Read the best-matching passage for each priority question and rate whether it answers the question without the rest of the page." }, { "finding_id": "f_ci02", "check_id": "CI-02", "dimension_id": "CI", "check_name": "Claim support", "applicability": "applicable", "rating": "minimal", "points_available": 5.0, "points_awarded": 1.25, "basis": "collection", "confidence": "high", "evidence_ids": [ "ev_02acb40138951a1a", "ev_37df1c06d90f71ac", "ev_5cfea00370e86080", "ev_26dae81084395fbd", "ev_181923593d69d1ad", "ev_b43822a0840b8666", "ev_184a171e0dda1ab0", "ev_541bd768a7b66d4b", "ev_6a89d676c8230970", "ev_5072982e68a4e927", "ev_9e45852684409986", "ev_2fb18f0bbccc0198", "ev_42ad79c3cdd902f7", "ev_cfcdec573a69b770", "ev_22aab64d65addb94", "ev_f81e14d21134620e", "ev_493432e0431471c5", "ev_b3216608f547331c", "ev_92e04db85e08c72c", "ev_124bb3356f581f83", "ev_3c94dde2e19fce80", "ev_07419163d05b612e", "ev_2e5a7605661d081b", "ev_6ce9d82c3f1f3a9b", "ev_963d1c070ef816bc", "ev_ad623e7987b1aaa7", "ev_8c273ccb899617be", "ev_d574e33342883c63", "ev_c0e6b54fd0fbfc3c" ], "observation": "41 distinct material claim candidate(s) were detected across 17 page(s) in 72 occurrence(s): compliance (16), superlative (9), money (7), percentage (7), count (2). Of those, 1 sit on a page carrying an external link that could serve as a source, 0 carry a first-person attestation in their own context (a stated basis plus at least two of asserting party, period and scope), and 40 carry neither. Links to the organization's own social or code profiles are excluded from the source count: they identify the publisher, not the origin of a number.", "source": "operator", "significance": "An unsupported number is a liability in an AI answer: it can be repeated without its caveats, and it cannot be defended when a buyer asks where it came from. What closes that gap is stated provenance, which a hyperlink is only one form of.", "recommendation": "For each material claim, put its provenance next to it. An external source is strongest. Where none exists -- which is the normal case for a private operating figure -- a first-person attestation is still a source: name who is asserting it, the period it covers, the scope it covers, and the basis (\"our internal figures\", \"verifiable on reference check\"). Removing a true claim is the last resort, not the first.", "impact": 5, "effort": 3, "dependencies": [], "reviewer": "Chris Brock (signed 2026-08-30); assisted review by Claude Code", "reviewed_at": "2026-08-28T22:05:00+00:00", "override_reason": "Read the detected claims in context on the homepage, /about, and the situation pages. The claims are specific and commercially important: zero major nonconformities across six annual audit cycles, roughly 68 percent of company revenue tied to that capability, productivity gains equivalent to roughly 30 FTE, one integration enabling roughly $2M in annual revenue, roughly $5M in managed technology spend, roughly 15 percent annual vendor savings, and ticket resolution moving from eight business days to under two business hours. Not one of them states a measurement period, a baseline, a scope, or a method on the page where it appears. These are precisely the sentences an answer engine would lift and repeat without their caveats. This is the single highest-value gap in the audit.", "limitations": [ "Pattern matching finds claim-shaped text. Whether a claim is material and whether nearby content supports it are reviewer judgements.", "An attestation is detected by its wording, not verified. The check reads that provenance was stated; it cannot read whether the statement is true. That is the point of ranking it below an external source." ], "operator_prompt": "Read each detected claim in context and record whether a source, method, or disclosure supports it." }, { "finding_id": "f_ci03", "check_id": "CI-03", "dimension_id": "CI", "check_name": "Stable passage structure", "applicability": "applicable", "rating": "substantial", "points_available": 4.0, "points_awarded": 3.0, "basis": "collection", "confidence": "high", "evidence_ids": [ "ev_26dae81084395fbd", "ev_181923593d69d1ad", "ev_b43822a0840b8666", "ev_184a171e0dda1ab0", "ev_541bd768a7b66d4b", "ev_6a89d676c8230970", "ev_5072982e68a4e927", "ev_9e45852684409986", "ev_2fb18f0bbccc0198", "ev_42ad79c3cdd902f7", "ev_cfcdec573a69b770", "ev_22aab64d65addb94", "ev_f81e14d21134620e", "ev_493432e0431471c5", "ev_b3216608f547331c", "ev_92e04db85e08c72c", "ev_124bb3356f581f83", "ev_3c94dde2e19fce80", "ev_07419163d05b612e", "ev_2e5a7605661d081b", "ev_6ce9d82c3f1f3a9b", "ev_963d1c070ef816bc", "ev_ad623e7987b1aaa7", "ev_8c273ccb899617be", "ev_d574e33342883c63", "ev_c0e6b54fd0fbfc3c" ], "observation": "Across 25 sampled pages the median page carries 2 heading(s). 25 declare exactly one H1, 5 give at least one heading an id that can be linked directly, and 8 use a table or list. 2 page(s) exceed 400 words with fewer than three headings: https://chrisbrock.io/about, https://chrisbrock.io/blog/shadow-it-and-your-data. 3 page(s) skip a heading level: https://chrisbrock.io/blog: h1 followed by h3; https://chrisbrock.io/reading: h1 followed by h3; https://chrisbrock.io/blog/fostering-innovation-within-it-teams: h1 followed by h3.", "source": "automated", "significance": "Headings and anchors are the unit an engine extracts. A page with no internal structure can only be cited whole, which usually means it is not cited at all.", "recommendation": "Give every page one H1, a descriptive H2 for each distinct answer, and a stable id on each H2 so a passage can be linked directly.", "impact": 4, "effort": 2, "dependencies": [], "reviewer": null, "reviewed_at": null, "override_reason": null, "limitations": [], "operator_prompt": null }, { "finding_id": "f_ci04", "check_id": "CI-04", "dimension_id": "CI", "check_name": "Source attribution", "applicability": "applicable", "rating": "minimal", "points_available": 3.0, "points_awarded": 0.75, "basis": "collection", "confidence": "high", "evidence_ids": [ "ev_02acb40138951a1a", "ev_37df1c06d90f71ac", "ev_26dae81084395fbd", "ev_181923593d69d1ad", "ev_b43822a0840b8666", "ev_184a171e0dda1ab0", "ev_541bd768a7b66d4b", "ev_6a89d676c8230970", "ev_5072982e68a4e927", "ev_9e45852684409986", "ev_2fb18f0bbccc0198", "ev_42ad79c3cdd902f7", "ev_cfcdec573a69b770", "ev_22aab64d65addb94", "ev_f81e14d21134620e", "ev_493432e0431471c5", "ev_b3216608f547331c", "ev_92e04db85e08c72c", "ev_124bb3356f581f83", "ev_3c94dde2e19fce80", "ev_07419163d05b612e", "ev_2e5a7605661d081b", "ev_6ce9d82c3f1f3a9b", "ev_963d1c070ef816bc", "ev_ad623e7987b1aaa7", "ev_8c273ccb899617be", "ev_d574e33342883c63", "ev_c0e6b54fd0fbfc3c" ], "observation": "2 of 25 sampled pages link to an external destination that could serve as a source (8.0%). 53 external link(s) were found in total, but own social and code profiles are excluded from the source count. 0 link(s) point at a standards body, government, academic, or research host. 9 page(s) exceed 600 words while citing no external source.", "source": "operator", "significance": "Attribution is how a claim survives being repeated. A page that cites its sources gives an engine a reason to trust the passage it is about to reuse.", "recommendation": "Cite the standard, study, or filing next to the claim it supports, with the source name and date visible in the text rather than only in a link.", "impact": 3, "effort": 2, "dependencies": [], "reviewer": "Chris Brock (signed 2026-08-30); assisted review by Claude Code", "reviewed_at": "2026-08-28T22:05:00+00:00", "override_reason": "Only two of 25 sampled pages link to any external destination that could function as a source, and none points at a standards body, regulator, or research host. Nine pages exceed 600 words while citing nothing external. Pages that discuss ISO 27001, SOC 2, HIPAA, and AI governance frameworks by name never link to the standard or framework they discuss.", "limitations": [ "Link counting cannot tell whether a cited source actually supports the nearby claim, nor whether the link still resolves. Off-domain links were not followed, by design." ], "operator_prompt": "Spot-check the cited sources on the longest pages and confirm each supports the claim beside it." }, { "finding_id": "f_ci05", "check_id": "CI-05", "dimension_id": "CI", "check_name": "Content freshness signals", "applicability": "applicable", "rating": "substantial", "points_available": 3.0, "points_awarded": 2.25, "basis": "collection", "confidence": "high", "evidence_ids": [ "ev_26dae81084395fbd", "ev_181923593d69d1ad", "ev_b43822a0840b8666", "ev_184a171e0dda1ab0", "ev_541bd768a7b66d4b", "ev_6a89d676c8230970", "ev_5072982e68a4e927", "ev_9e45852684409986", "ev_2fb18f0bbccc0198", "ev_42ad79c3cdd902f7", "ev_cfcdec573a69b770", "ev_22aab64d65addb94", "ev_f81e14d21134620e", "ev_493432e0431471c5", "ev_b3216608f547331c", "ev_92e04db85e08c72c", "ev_124bb3356f581f83", "ev_3c94dde2e19fce80", "ev_07419163d05b612e", "ev_2e5a7605661d081b", "ev_6ce9d82c3f1f3a9b", "ev_963d1c070ef816bc", "ev_ad623e7987b1aaa7", "ev_8c273ccb899617be", "ev_d574e33342883c63", "ev_c0e6b54fd0fbfc3c" ], "observation": "15 of 25 sampled pages expose a date in visible text, structured data, or a time element (60.0%). 6 of 6 article-style pages carry a date. No contradiction was found between visible and structured dates in the sample.", "source": "automated", "significance": "A dated page can be judged current. An undated page has to be treated as possibly stale, which is a reason not to cite it.", "recommendation": "Show a visible published and updated date on every article, and emit the same values as datePublished and dateModified in structured data.", "impact": 3, "effort": 2, "dependencies": [], "reviewer": null, "reviewed_at": null, "override_reason": null, "limitations": [], "operator_prompt": null }, { "finding_id": "f_ta01", "check_id": "TA-01", "dimension_id": "TA", "check_name": "Priority-question coverage", "applicability": "applicable", "rating": "partial", "points_available": 4.0, "points_awarded": 2.0, "basis": "collection", "confidence": "moderate", "evidence_ids": [ "ev_1a94ac29449f2fa0", "ev_2414ab046b888d58", "ev_26dae81084395fbd", "ev_181923593d69d1ad", "ev_b43822a0840b8666", "ev_184a171e0dda1ab0", "ev_541bd768a7b66d4b", "ev_6a89d676c8230970", "ev_5072982e68a4e927", "ev_9e45852684409986", "ev_2fb18f0bbccc0198", "ev_42ad79c3cdd902f7", "ev_cfcdec573a69b770", "ev_22aab64d65addb94", "ev_f81e14d21134620e", "ev_493432e0431471c5", "ev_b3216608f547331c", "ev_92e04db85e08c72c", "ev_124bb3356f581f83", "ev_3c94dde2e19fce80", "ev_07419163d05b612e", "ev_2e5a7605661d081b", "ev_6ce9d82c3f1f3a9b", "ev_963d1c070ef816bc", "ev_ad623e7987b1aaa7", "ev_8c273ccb899617be", "ev_d574e33342883c63", "ev_c0e6b54fd0fbfc3c" ], "observation": "Of 8 priority questions, 6 have at least one page covering half or more of their key terms, and 6 have a substantive page of 400 words or more. Questions with no matching page: 'What does a fractional CIO actually do for a small company?'; 'How much does a fractional or interim CIO cost?'. 4 question(s) have three or more substantive pages competing to answer them.", "source": "operator", "significance": "Coverage decides whether the site is a candidate answer at all. A question with no owned page cannot be answered from this site by any engine.", "recommendation": "Write one substantive owning page for each uncovered priority question, and consolidate pages that compete for the same question.", "impact": 5, "effort": 4, "dependencies": [], "reviewer": "Chris Brock (signed 2026-08-30); assisted review by Claude Code", "reviewed_at": "2026-08-28T22:05:00+00:00", "override_reason": "Six of eight priority questions have a substantive page. The two with no owning page are the two a buyer asks first: what a fractional CIO does, and what it costs. Four questions are matched by three or more competing pages, which reflects the site's structure: situation pages, book notes, and blog posts all touch the same subjects without one being the designated answer.", "limitations": [ "Term overlap identifies topical proximity, not answer quality. The two uncovered questions were confirmed by reading the closest pages; the competition count was not individually verified for every question." ], "operator_prompt": "Read the top matching page for each question and record whether it genuinely answers it." }, { "finding_id": "f_ta02", "check_id": "TA-02", "dimension_id": "TA", "check_name": "First-hand experience", "applicability": "applicable", "rating": "substantial", "points_available": 4.0, "points_awarded": 3.0, "basis": "collection", "confidence": "high", "evidence_ids": [ "ev_5cfea00370e86080", "ev_37df1c06d90f71ac", "ev_26dae81084395fbd", "ev_181923593d69d1ad", "ev_b43822a0840b8666", "ev_184a171e0dda1ab0", "ev_541bd768a7b66d4b", "ev_6a89d676c8230970", "ev_5072982e68a4e927", "ev_9e45852684409986", "ev_2fb18f0bbccc0198", "ev_42ad79c3cdd902f7", "ev_cfcdec573a69b770", "ev_22aab64d65addb94", "ev_f81e14d21134620e", "ev_493432e0431471c5", "ev_b3216608f547331c", "ev_92e04db85e08c72c", "ev_124bb3356f581f83", "ev_3c94dde2e19fce80", "ev_07419163d05b612e", "ev_2e5a7605661d081b", "ev_6ce9d82c3f1f3a9b", "ev_963d1c070ef816bc", "ev_ad623e7987b1aaa7", "ev_8c273ccb899617be", "ev_d574e33342883c63", "ev_c0e6b54fd0fbfc3c" ], "observation": "10 of 25 sampled pages carry 600 or more words. First-hand markers were detected on 4 page(s): first person operator on 1, measurement on 3, artifact on 0. 1 link(s) to public code or dataset repositories were found.", "source": "operator", "significance": "First-hand detail is the part of a page a competitor cannot copy and a summariser cannot generate. It is the strongest reason for an engine to prefer this source.", "recommendation": "Publish the method, the numbers, and the artifact behind at least one claim per topic: a repository, a dataset, a template, or a documented before-and-after measurement.", "impact": 5, "effort": 4, "dependencies": [], "reviewer": "Chris Brock (signed 2026-08-30); assisted review by Claude Code", "reviewed_at": "2026-08-28T22:05:00+00:00", "override_reason": "This is the site's genuine strength. The situation pages and the longer blog posts carry operator-level specifics that a summariser could not generate: seven ecommerce platforms consolidated into one, three ERPs merged, roughly 60 client integrations, a compliance program taken from zero to audit-ready in under a year. Short of Complete because none of it is backed by a published artifact: no template, dataset, worked example, or repository a reader could open and use.", "limitations": [ "Phrase detection finds the shape of first-hand reporting, not its truth. A reviewer must confirm the experience is real and the artifact resolves." ], "operator_prompt": "Confirm at least one first-hand artifact exists and is reachable, and that described experience is the author's own." }, { "finding_id": "f_ta03", "check_id": "TA-03", "dimension_id": "TA", "check_name": "Comparative and decision content", "applicability": "applicable", "rating": "partial", "points_available": 4.0, "points_awarded": 2.0, "basis": "collection", "confidence": "moderate", "evidence_ids": [ "ev_2414ab046b888d58", "ev_37df1c06d90f71ac", "ev_26dae81084395fbd", "ev_181923593d69d1ad", "ev_b43822a0840b8666", "ev_184a171e0dda1ab0", "ev_541bd768a7b66d4b", "ev_6a89d676c8230970", "ev_5072982e68a4e927", "ev_9e45852684409986", "ev_2fb18f0bbccc0198", "ev_42ad79c3cdd902f7", "ev_cfcdec573a69b770", "ev_22aab64d65addb94", "ev_f81e14d21134620e", "ev_493432e0431471c5", "ev_b3216608f547331c", "ev_92e04db85e08c72c", "ev_124bb3356f581f83", "ev_3c94dde2e19fce80", "ev_07419163d05b612e", "ev_2e5a7605661d081b", "ev_6ce9d82c3f1f3a9b", "ev_963d1c070ef816bc", "ev_ad623e7987b1aaa7", "ev_8c273ccb899617be", "ev_d574e33342883c63", "ev_c0e6b54fd0fbfc3c" ], "observation": "11 of 25 sampled pages contain comparison language, 6 state a limitation or fit boundary, and 0 use a table. No competitors were supplied at intake.", "source": "operator", "significance": "Buyers ask comparison questions, and so do the people prompting answer engines. A site that never states who it is not for cannot be matched to who it is for.", "recommendation": "Publish one honest comparison or decision page with a criteria table, and state explicitly where the offering is not the right fit.", "impact": 4, "effort": 3, "dependencies": [], "reviewer": "Chris Brock (signed 2026-08-30); assisted review by Claude Code", "reviewed_at": "2026-08-28T22:05:00+00:00", "override_reason": "The site does state fit boundaries in prose, and does so honestly, for example being explicit about where AI will not work in a given business. What it does not have is any comparison or decision page: no criteria table, no fractional-versus-full-time discussion, and no alternatives named. A buyer comparing options has nothing here to compare with.", "limitations": [ "No competitors were supplied at intake, so competitor-specific coverage could not be assessed." ], "operator_prompt": "Read the detected comparison passages and record whether they state real criteria and real boundaries." }, { "finding_id": "f_ta04", "check_id": "TA-04", "dimension_id": "TA", "check_name": "Internal topic relationships", "applicability": "applicable", "rating": "substantial", "points_available": 3.0, "points_awarded": 2.25, "basis": "collection", "confidence": "moderate", "evidence_ids": [ "ev_26dae81084395fbd", "ev_181923593d69d1ad", "ev_b43822a0840b8666", "ev_184a171e0dda1ab0", "ev_541bd768a7b66d4b", "ev_6a89d676c8230970", "ev_5072982e68a4e927", "ev_9e45852684409986", "ev_2fb18f0bbccc0198", "ev_42ad79c3cdd902f7", "ev_cfcdec573a69b770", "ev_22aab64d65addb94", "ev_f81e14d21134620e", "ev_493432e0431471c5", "ev_b3216608f547331c", "ev_92e04db85e08c72c", "ev_124bb3356f581f83", "ev_3c94dde2e19fce80", "ev_07419163d05b612e", "ev_2e5a7605661d081b", "ev_6ce9d82c3f1f3a9b", "ev_963d1c070ef816bc", "ev_ad623e7987b1aaa7", "ev_8c273ccb899617be", "ev_d574e33342883c63", "ev_c0e6b54fd0fbfc3c" ], "observation": "Across 25 sampled pages the median page links to 8 other sampled page(s). 0 sampled page(s) received no internal link from any other sampled page, and 12 received exactly one.", "source": "automated", "significance": "Internal links are how evidence pages get discovered and how a crawler learns which pages a site treats as important. An orphaned page carries its authority nowhere.", "recommendation": "Link every evidence and educational page from the commercial page it supports, and from a topic index.", "impact": 3, "effort": 2, "dependencies": [], "reviewer": null, "reviewed_at": null, "override_reason": null, "limitations": [ "Only the 25 sampled pages were analysed; a page may receive links from pages outside the sample." ], "operator_prompt": null }, { "finding_id": "f_te01", "check_id": "TE-01", "dimension_id": "TE", "check_name": "Ownership and accountability", "applicability": "applicable", "rating": "substantial", "points_available": 4.0, "points_awarded": 3.0, "basis": "collection", "confidence": "high", "evidence_ids": [ "ev_37df1c06d90f71ac", "ev_d76db615ec2be435", "ev_05b6bc243d937501", "ev_26dae81084395fbd", "ev_181923593d69d1ad", "ev_b43822a0840b8666", "ev_184a171e0dda1ab0", "ev_541bd768a7b66d4b", "ev_6a89d676c8230970", "ev_5072982e68a4e927", "ev_9e45852684409986", "ev_2fb18f0bbccc0198", "ev_42ad79c3cdd902f7", "ev_cfcdec573a69b770", "ev_22aab64d65addb94", "ev_f81e14d21134620e", "ev_493432e0431471c5", "ev_b3216608f547331c", "ev_92e04db85e08c72c", "ev_124bb3356f581f83", "ev_3c94dde2e19fce80", "ev_07419163d05b612e", "ev_2e5a7605661d081b", "ev_6ce9d82c3f1f3a9b", "ev_963d1c070ef816bc", "ev_ad623e7987b1aaa7", "ev_8c273ccb899617be", "ev_d574e33342883c63", "ev_c0e6b54fd0fbfc3c" ], "observation": "About-style page(s) found: 1. Contact path(s) found: 1. 1 distinct mailto destination(s) and 1 form(s) appear in the sample. 25 organization or person entit(ies) are declared in structured data.", "source": "operator", "significance": "Accountability is a precondition for being recommended. An engine asked to suggest a provider has little reason to name one whose operator and contact path are unclear.", "recommendation": "Name the operating entity, the responsible people, and a working contact path on a linked page, and mirror those facts in structured data.", "impact": 4, "effort": 2, "dependencies": [], "reviewer": "Chris Brock (signed 2026-08-30); assisted review by Claude Code", "reviewed_at": "2026-08-28T22:05:00+00:00", "override_reason": "Read /about, /contact, and /privacy. A named individual, a stated role, a city, a working email address, a contact form that states plainly what it does with a submission, and detailed privacy pages. Accountability is well above what most sites in this category offer. Short of Complete only because the operating legal entity is never named.", "limitations": [ "The contact path was not exercised: no form was submitted and no mail was sent, by policy." ], "operator_prompt": "Confirm the operating entity is correctly named and that the contact path works." }, { "finding_id": "f_te02", "check_id": "TE-02", "dimension_id": "TE", "check_name": "Expertise and credential support", "applicability": "applicable", "rating": "partial", "points_available": 4.0, "points_awarded": 2.0, "basis": "collection", "confidence": "high", "evidence_ids": [ "ev_37df1c06d90f71ac", "ev_02acb40138951a1a", "ev_26dae81084395fbd", "ev_181923593d69d1ad", "ev_b43822a0840b8666", "ev_184a171e0dda1ab0", "ev_541bd768a7b66d4b", "ev_6a89d676c8230970", "ev_5072982e68a4e927", "ev_9e45852684409986", "ev_2fb18f0bbccc0198", "ev_42ad79c3cdd902f7", "ev_cfcdec573a69b770", "ev_22aab64d65addb94", "ev_f81e14d21134620e", "ev_493432e0431471c5", "ev_b3216608f547331c", "ev_92e04db85e08c72c", "ev_124bb3356f581f83", "ev_3c94dde2e19fce80", "ev_07419163d05b612e", "ev_2e5a7605661d081b", "ev_6ce9d82c3f1f3a9b", "ev_963d1c070ef816bc", "ev_ad623e7987b1aaa7", "ev_8c273ccb899617be", "ev_d574e33342883c63", "ev_c0e6b54fd0fbfc3c" ], "observation": "16 distinct credential-shaped claim(s) were detected across 7 page(s) in 37 occurrence(s); 2 appear within 120 characters of a date. No unexplained logo-wall pattern was detected.", "source": "operator", "significance": "A credential without a scope, a date, and a responsible entity cannot be verified, and an unverifiable claim is a risk rather than an asset when repeated by a machine.", "recommendation": "State the issuing body, the scope, the date, and the entity the credential belongs to next to every credential claim.", "impact": 3, "effort": 2, "dependencies": [], "reviewer": "Chris Brock (signed 2026-08-30); assisted review by Claude Code", "reviewed_at": "2026-08-28T22:05:00+00:00", "override_reason": "ISO 27001, SOC 2 Type 2, and HIPAA appear repeatedly and are central to the site's positioning, but they are described as programs built inside an employer rather than as credentials held, and no issuer, audit period, certifying body, or scope statement appears anywhere. Only two of sixteen distinct credential statements sit within 120 characters of a date; the sixteen are repeated 37 times across the sample. A reader cannot tell which certifications belong to which organization, or when.", "limitations": [ "No credential was verified against its issuing body. That verification is outside the scope of a public-content audit and would be a Verified Audit tier activity." ], "operator_prompt": "Verify each material credential against its issuer and record scope and expiry." }, { "finding_id": "f_te03", "check_id": "TE-03", "dimension_id": "TE", "check_name": "Customer and outcome evidence", "applicability": "applicable", "rating": "partial", "points_available": 4.0, "points_awarded": 2.0, "basis": "collection", "confidence": "high", "evidence_ids": [ "ev_2414ab046b888d58", "ev_37df1c06d90f71ac", "ev_26dae81084395fbd", "ev_181923593d69d1ad", "ev_b43822a0840b8666", "ev_184a171e0dda1ab0", "ev_541bd768a7b66d4b", "ev_6a89d676c8230970", "ev_5072982e68a4e927", "ev_9e45852684409986", "ev_2fb18f0bbccc0198", "ev_42ad79c3cdd902f7", "ev_cfcdec573a69b770", "ev_22aab64d65addb94", "ev_f81e14d21134620e", "ev_493432e0431471c5", "ev_b3216608f547331c", "ev_92e04db85e08c72c", "ev_124bb3356f581f83", "ev_3c94dde2e19fce80", "ev_07419163d05b612e", "ev_2e5a7605661d081b", "ev_6ce9d82c3f1f3a9b", "ev_963d1c070ef816bc", "ev_ad623e7987b1aaa7", "ev_8c273ccb899617be", "ev_d574e33342883c63", "ev_c0e6b54fd0fbfc3c" ], "observation": "10 of 25 sampled pages reference customers, clients, or engagements in their own text rather than in a block repeated across the sample; 10 state an outcome-shaped result; 8 long quotation(s) that could be testimonials were found; and 3 page(s) mention a baseline or measurement period.", "source": "operator", "significance": "Outcome claims without a baseline and a scope cannot be checked, and an engine that repeats them exposes the business to a claim it cannot defend.", "recommendation": "Publish at least one case example with the situation, the intervention, the measurement window, the baseline, and the result, with the customer's permission recorded.", "impact": 4, "effort": 4, "dependencies": [], "reviewer": "Chris Brock (signed 2026-08-30); assisted review by Claude Code", "reviewed_at": "2026-08-28T22:05:00+00:00", "override_reason": "Outcome claims are abundant and unusually specific, but there is no case study: no named or responsibly anonymized customer, no authorization signal, no engagement scope, and a baseline or measurement period on only three of 25 sampled pages. The quotations detected are the situation-page headlines in the owner's own voice, not customer testimonials.", "limitations": [ "Whether a testimonial is genuine and authorized cannot be established from the site." ], "operator_prompt": "Confirm each customer example is real, authorized, and that stated outcomes have a baseline and scope." }, { "finding_id": "f_te04", "check_id": "TE-04", "dimension_id": "TE", "check_name": "Policy and limitation clarity", "applicability": "applicable", "rating": "substantial", "points_available": 3.0, "points_awarded": 2.25, "basis": "collection", "confidence": "high", "evidence_ids": [ "ev_05b6bc243d937501", "ev_d76db615ec2be435", "ev_26dae81084395fbd", "ev_181923593d69d1ad", "ev_b43822a0840b8666", "ev_184a171e0dda1ab0", "ev_541bd768a7b66d4b", "ev_6a89d676c8230970", "ev_5072982e68a4e927", "ev_9e45852684409986", "ev_2fb18f0bbccc0198", "ev_42ad79c3cdd902f7", "ev_cfcdec573a69b770", "ev_22aab64d65addb94", "ev_f81e14d21134620e", "ev_493432e0431471c5", "ev_b3216608f547331c", "ev_92e04db85e08c72c", "ev_124bb3356f581f83", "ev_3c94dde2e19fce80", "ev_07419163d05b612e", "ev_2e5a7605661d081b", "ev_6ce9d82c3f1f3a9b", "ev_963d1c070ef816bc", "ev_ad623e7987b1aaa7", "ev_8c273ccb899617be", "ev_d574e33342883c63", "ev_c0e6b54fd0fbfc3c" ], "observation": "Privacy policy reference(s): 2. Terms reference(s): 0. 1 form(s) appear in the sample. 25 page(s) show evidence of third-party analytics being loaded. No terms or service-boundary page was found in the sample.", "source": "operator", "significance": "Policies set the boundaries a buyer and an agent both need before acting. Their absence is a friction point at exactly the moment a recommendation would convert.", "recommendation": "Publish a dated privacy policy covering analytics and form data, and a terms or engagement-scope page that matches what is actually sold.", "impact": 3, "effort": 2, "dependencies": [], "reviewer": "Chris Brock (signed 2026-08-30); assisted review by Claude Code", "reviewed_at": "2026-08-28T22:05:00+00:00", "override_reason": "Read /privacy and /privacy/maildash. Both are substantive, current, and specific, including a separate children's privacy policy for a named product and an explicit data-minimization statement in the footer of every page. No terms-of-service page exists, but the site sells nothing on-site and takes no payment, so a terms page is not applicable to the current offer. Short of Complete because the contact form collects a message and a company website without the privacy policy being linked from the form itself.", "limitations": [ "Policy pages linked but not sampled were not read; whether a policy's content matches actual practice is outside the scope of a public-content audit." ], "operator_prompt": "Open each policy page, confirm it is dated and current, and that it covers the data the site actually collects." }, { "finding_id": "f_sd01", "check_id": "SD-01", "dimension_id": "SD", "check_name": "Valid core entities", "applicability": "applicable", "rating": "inconclusive", "points_available": 3.0, "points_awarded": null, "basis": "collection", "confidence": "high", "evidence_ids": [ "ev_26dae81084395fbd", "ev_181923593d69d1ad", "ev_b43822a0840b8666", "ev_184a171e0dda1ab0", "ev_541bd768a7b66d4b", "ev_6a89d676c8230970", "ev_5072982e68a4e927", "ev_9e45852684409986", "ev_2fb18f0bbccc0198", "ev_42ad79c3cdd902f7", "ev_cfcdec573a69b770", "ev_22aab64d65addb94", "ev_f81e14d21134620e", "ev_493432e0431471c5", "ev_b3216608f547331c", "ev_92e04db85e08c72c", "ev_124bb3356f581f83", "ev_3c94dde2e19fce80", "ev_07419163d05b612e", "ev_2e5a7605661d081b", "ev_6ce9d82c3f1f3a9b", "ev_963d1c070ef816bc", "ev_ad623e7987b1aaa7", "ev_8c273ccb899617be", "ev_d574e33342883c63" ], "observation": "25 of 25 sampled pages carry JSON-LD (100.0%), producing 67 entit(ies). Declared types: Person (25), WebSite (25), Article (6), Review (6), BreadcrumbList (5). Core identity types present: Person, WebSite. Rated inconclusive rather than complete: that would say that every page on the site carries valid structured data, and this run collection stopped at a configured bound (max_pages=25) with URLs still queued, so it can only speak for the 25 page(s) it read. This is a limit of the collection, not a finding about the site.", "source": "automated", "significance": "Structured data is the one place a site states its identity in a form a machine does not have to infer from prose.", "recommendation": "Nothing to act on from this result. Re-run against a sample that covers the site before treating this check as settled.", "impact": 2, "effort": 2, "dependencies": [], "reviewer": null, "reviewed_at": null, "override_reason": null, "limitations": [ "Held at inconclusive under D39a: collection stopped at a configured bound (max_pages=25), so `complete` would be a claim about pages that were never read." ], "operator_prompt": null }, { "finding_id": "f_sd02", "check_id": "SD-02", "dimension_id": "SD", "check_name": "Entity relationships", "applicability": "applicable", "rating": "substantial", "points_available": 3.0, "points_awarded": 2.25, "basis": "collection", "confidence": "high", "evidence_ids": [ "ev_26dae81084395fbd", "ev_181923593d69d1ad", "ev_b43822a0840b8666", "ev_184a171e0dda1ab0", "ev_541bd768a7b66d4b", "ev_6a89d676c8230970", "ev_5072982e68a4e927", "ev_9e45852684409986", "ev_2fb18f0bbccc0198", "ev_42ad79c3cdd902f7", "ev_cfcdec573a69b770", "ev_22aab64d65addb94", "ev_f81e14d21134620e", "ev_493432e0431471c5", "ev_b3216608f547331c", "ev_92e04db85e08c72c", "ev_124bb3356f581f83", "ev_3c94dde2e19fce80", "ev_07419163d05b612e", "ev_2e5a7605661d081b", "ev_6ce9d82c3f1f3a9b", "ev_963d1c070ef816bc", "ev_ad623e7987b1aaa7", "ev_8c273ccb899617be", "ev_d574e33342883c63" ], "observation": "50 of 67 entit(ies) declare an @id (74.6%), producing 2 distinct identifier(s). 43 relationship reference(s) were found across 3 relationship type(s). 25 entit(ies) declare sameAs links to external profiles.", "source": "automated", "significance": "Stable identifiers let an engine merge the same organization or person across pages instead of treating each mention as a new entity.", "recommendation": "Give every entity a stable @id, reference the same identifiers across pages, and add sameAs links to owned external profiles.", "impact": 3, "effort": 2, "dependencies": [], "reviewer": null, "reviewed_at": null, "override_reason": null, "limitations": [], "operator_prompt": null }, { "finding_id": "f_sd03", "check_id": "SD-03", "dimension_id": "SD", "check_name": "Page-specific markup", "applicability": "applicable", "rating": "inconclusive", "points_available": 2.0, "points_awarded": null, "basis": "collection", "confidence": "high", "evidence_ids": [ "ev_26dae81084395fbd", "ev_181923593d69d1ad", "ev_b43822a0840b8666", "ev_184a171e0dda1ab0", "ev_541bd768a7b66d4b", "ev_6a89d676c8230970", "ev_5072982e68a4e927", "ev_9e45852684409986", "ev_2fb18f0bbccc0198", "ev_42ad79c3cdd902f7", "ev_cfcdec573a69b770", "ev_22aab64d65addb94", "ev_f81e14d21134620e", "ev_493432e0431471c5", "ev_b3216608f547331c", "ev_92e04db85e08c72c", "ev_124bb3356f581f83", "ev_3c94dde2e19fce80", "ev_07419163d05b612e", "ev_2e5a7605661d081b", "ev_6ce9d82c3f1f3a9b", "ev_963d1c070ef816bc", "ev_ad623e7987b1aaa7", "ev_8c273ccb899617be", "ev_d574e33342883c63" ], "observation": "6 of 6 sampled article-style pages declare an Article type in structured data (100.0%). 5 of 25 sampled pages declare BreadcrumbList markup. Rated inconclusive rather than complete: that would say that every article on the site carries article markup, and this run collection stopped at a configured bound (max_pages=25) with URLs still queued, so it can only speak for the 25 page(s) it read. This is a limit of the collection, not a finding about the site.", "source": "automated", "significance": "Page-type markup tells a retrieval system what a page is, which is what lets an article be treated as dated, authored evidence rather than undated site copy.", "recommendation": "Nothing to act on from this result. Re-run against a sample that covers the site before treating this check as settled.", "impact": 3, "effort": 2, "dependencies": [], "reviewer": null, "reviewed_at": null, "override_reason": null, "limitations": [ "Held at inconclusive under D39a: collection stopped at a configured bound (max_pages=25), so `complete` would be a claim about pages that were never read." ], "operator_prompt": null }, { "finding_id": "f_sd04", "check_id": "SD-04", "dimension_id": "SD", "check_name": "Metadata consistency", "applicability": "applicable", "rating": "inconclusive", "points_available": 2.0, "points_awarded": null, "basis": "collection", "confidence": "high", "evidence_ids": [ "ev_26dae81084395fbd", "ev_181923593d69d1ad", "ev_b43822a0840b8666", "ev_184a171e0dda1ab0", "ev_541bd768a7b66d4b", "ev_6a89d676c8230970", "ev_5072982e68a4e927", "ev_9e45852684409986", "ev_2fb18f0bbccc0198", "ev_42ad79c3cdd902f7", "ev_cfcdec573a69b770", "ev_22aab64d65addb94", "ev_f81e14d21134620e", "ev_493432e0431471c5", "ev_b3216608f547331c", "ev_92e04db85e08c72c", "ev_124bb3356f581f83", "ev_3c94dde2e19fce80", "ev_07419163d05b612e", "ev_2e5a7605661d081b", "ev_6ce9d82c3f1f3a9b", "ev_963d1c070ef816bc", "ev_ad623e7987b1aaa7", "ev_8c273ccb899617be", "ev_d574e33342883c63", "ev_c0e6b54fd0fbfc3c" ], "observation": "Across 25 sampled pages: 25 declare a title, 25 a meta description, 25 an html lang attribute, and 25 Open Graph titles. No metadata inconsistency was found in the sample. Rated inconclusive rather than complete: that would say that no page on the site has inconsistent metadata, and this run collection stopped at a configured bound (max_pages=25) with URLs still queued, so it can only speak for the 25 page(s) it read. This is a limit of the collection, not a finding about the site.", "source": "automated", "significance": "When a page describes itself differently in its title, its social metadata, and its structured data, an engine has to choose one description and may choose the wrong one.", "recommendation": "Nothing to act on from this result. Re-run against a sample that covers the site before treating this check as settled.", "impact": 2, "effort": 2, "dependencies": [], "reviewer": null, "reviewed_at": null, "override_reason": null, "limitations": [ "Held at inconclusive under D39a: collection stopped at a configured bound (max_pages=25), so `complete` would be a claim about pages that were never read." ], "operator_prompt": null }, { "finding_id": "f_ac01", "check_id": "AC-01", "dimension_id": "AC", "check_name": "Intentional crawler treatment", "applicability": "applicable", "rating": "substantial", "points_available": 2.0, "points_awarded": 1.5, "basis": "collection", "confidence": "high", "evidence_ids": [ "ev_fac7362013e17212", "ev_631ef8e431bf6b57" ], "observation": "No named AI crawler has an explicit robots.txt group; all are covered by the wildcard group. The wildcard group allows 1 and disallows 0 path pattern(s). Stated owner intent at intake: 'Chris wants the site retrievable and citable by mainstream search and AI answer engines. No crawler exclusion is intended for public content.'.", "source": "operator", "significance": "Crawler treatment should be a decision, not an accident. Defaults that nobody chose are the common case, and they are the easiest thing to get wrong in either direction.", "recommendation": "Decide explicitly which AI crawlers may retrieve the site, record the decision, and express it in robots.txt so a future deploy cannot silently change it.", "impact": 3, "effort": 1, "dependencies": [], "reviewer": "Chris Brock (signed 2026-08-30); assisted review by Claude Code", "reviewed_at": "2026-08-28T22:05:00+00:00", "override_reason": "robots.txt is a single permissive wildcard group allowing all paths, with a declared sitemap and no exclusion of any AI crawler. That is aligned with the owner's stated intent to be retrievable and citable. Short of Complete because the alignment is a default rather than a recorded decision: no named AI crawler group exists, so nothing in the repository or the file states that permitting them was chosen rather than inherited.", "limitations": [ "Whether the observed directives match the owner's intent requires the owner to state that intent." ], "operator_prompt": "Confirm with the owner which AI crawlers should be allowed, then rate whether the current directives match that decision." }, { "finding_id": "f_ac02", "check_id": "AC-02", "dimension_id": "AC", "check_name": "Machine-readable guidance quality", "applicability": "applicable", "rating": "partial", "points_available": 2.0, "points_awarded": 1.0, "basis": "collection", "confidence": "high", "evidence_ids": [ "ev_cd0267b89a631aa6", "ev_de23964c65dfad3f", "ev_5a2b08d3801bceba", "ev_bbb2e4646545eeb3" ], "observation": "2 machine-readable guidance file(s) are served: /llms.txt (1925 bytes, 11 link(s)), /.well-known/security.txt (187 bytes, 2 link(s)). 1 link(s) inside the link-index files point off the audited domain. /.well-known/security.txt is not a link index, so outbound links in it are not counted: prose quotes URLs, and a site publishing work it did for somebody else has to name that site. These conventions are voluntary. Serving them is not a ranking or citation guarantee, and no engine is known to require them.", "source": "automated", "significance": "A machine-readable index is cheap to publish and cheap to get wrong: a stale one misleads, and an overstated one invites claims the site cannot support.", "recommendation": "Keep the guidance file generated from the same source as the sitemap so it cannot go stale.", "impact": 1, "effort": 1, "dependencies": [], "reviewer": null, "reviewed_at": null, "override_reason": null, "limitations": [ "Whether the content of a guidance file is accurate and current is a reviewer judgement." ], "operator_prompt": null }, { "finding_id": "f_ac03", "check_id": "AC-03", "dimension_id": "AC", "check_name": "Agent-facing transaction boundaries", "applicability": "applicable", "rating": "substantial", "points_available": 1.0, "points_awarded": 0.75, "basis": "collection", "confidence": "high", "evidence_ids": [ "ev_d76db615ec2be435", "ev_26dae81084395fbd", "ev_181923593d69d1ad", "ev_b43822a0840b8666", "ev_184a171e0dda1ab0", "ev_541bd768a7b66d4b", "ev_6a89d676c8230970", "ev_5072982e68a4e927", "ev_9e45852684409986", "ev_2fb18f0bbccc0198", "ev_42ad79c3cdd902f7", "ev_cfcdec573a69b770", "ev_22aab64d65addb94", "ev_f81e14d21134620e", "ev_493432e0431471c5", "ev_b3216608f547331c", "ev_92e04db85e08c72c", "ev_124bb3356f581f83", "ev_3c94dde2e19fce80", "ev_07419163d05b612e", "ev_2e5a7605661d081b", "ev_6ce9d82c3f1f3a9b", "ev_963d1c070ef816bc", "ev_ad623e7987b1aaa7", "ev_8c273ccb899617be", "ev_d574e33342883c63", "ev_c0e6b54fd0fbfc3c" ], "observation": "1 page(s) expose a form and 3 mention a purchase surface. The collector never submits a form or performs any state-changing request, so interaction boundaries were not exercised.", "source": "operator", "significance": "An agent acting on a customer's behalf needs to know what commits the customer and what does not. Ambiguity here creates unintended commitments.", "recommendation": "Document what each form or endpoint commits the visitor to, require authentication for anything that creates an obligation, and state the approval step in public documentation.", "impact": 2, "effort": 2, "dependencies": [], "reviewer": "Chris Brock (signed 2026-08-30); assisted review by Claude Code", "reviewed_at": "2026-08-28T22:05:00+00:00", "override_reason": "The site exposes exactly one interactive surface, the contact form, and the page states its boundary in plain language directly beside it: the form sends a single email and adds the sender to no list. There is no checkout, no account, no public API, and nothing that could commit a visitor to anything. Short of Complete because that boundary is stated only in prose, with no machine-readable equivalent.", "limitations": [ "No form was submitted and no state-changing request was made, by policy. The boundary was read from the page, not exercised." ], "operator_prompt": "Read the public documentation for each interactive surface and record what authentication and approval each requires." }, { "finding_id": "f_mr01", "check_id": "MR-01", "dimension_id": "MR", "check_name": "Baseline question set", "applicability": "applicable", "rating": "minimal", "points_available": 2.0, "points_awarded": 0.5, "basis": "collection", "confidence": "high", "evidence_ids": [ "ev_1a94ac29449f2fa0" ], "observation": "8 priority question(s) were recorded at intake.", "source": "operator", "significance": "Without a question set fixed before results are known, any later movement can be explained after the fact.", "recommendation": "Agree and version a question set covering buying questions, brand variations, comparison questions, and geography, dated before the first measurement.", "impact": 3, "effort": 2, "dependencies": [], "reviewer": "Chris Brock (signed 2026-08-30); assisted review by Claude Code", "reviewed_at": "2026-08-28T22:05:00+00:00", "override_reason": "Eight priority questions were recorded in the intake file, but they were written by the auditor from the site's own content rather than agreed with the owner, and they carry no target-engine list, no rationale, and no dated baseline. A question set authored after reading the site is not a baseline; it is a description of the site.", "limitations": [ "This is a property of the engagement, not of the public website. It cannot be observed by crawling and stays inconclusive until the operator records the agreed baseline." ], "operator_prompt": "Record the agreed question set, its rationale, the target engines, and the baseline date, then rate this check." }, { "finding_id": "f_mr02", "check_id": "MR-02", "dimension_id": "MR", "check_name": "Referral and conversion attribution", "applicability": "applicable", "rating": "inconclusive", "points_available": 2.0, "points_awarded": null, "basis": "collection", "confidence": "low", "evidence_ids": [ "ev_26dae81084395fbd", "ev_181923593d69d1ad", "ev_b43822a0840b8666", "ev_184a171e0dda1ab0", "ev_541bd768a7b66d4b", "ev_6a89d676c8230970", "ev_5072982e68a4e927", "ev_9e45852684409986", "ev_2fb18f0bbccc0198", "ev_42ad79c3cdd902f7", "ev_cfcdec573a69b770", "ev_22aab64d65addb94", "ev_f81e14d21134620e", "ev_493432e0431471c5", "ev_b3216608f547331c", "ev_92e04db85e08c72c", "ev_124bb3356f581f83", "ev_3c94dde2e19fce80", "ev_07419163d05b612e", "ev_2e5a7605661d081b", "ev_6ce9d82c3f1f3a9b", "ev_963d1c070ef816bc", "ev_ad623e7987b1aaa7", "ev_8c273ccb899617be", "ev_d574e33342883c63", "ev_c0e6b54fd0fbfc3c" ], "observation": "Public markup and response headers indicate 2 analytics or measurement provider(s): google-analytics.com, googletagmanager.com. Whether referrals from AI answer surfaces can be isolated and tied to qualified outcomes cannot be determined from public pages.", "source": "automated", "significance": "Reporting mentions or impressions without connecting them to qualified behaviour cannot justify continued spend.", "recommendation": "Configure a referral segment for AI answer surfaces and connect it to a defined qualified-outcome event, or record the implementation backlog to do so.", "impact": 3, "effort": 3, "dependencies": [], "reviewer": null, "reviewed_at": null, "override_reason": null, "limitations": [ "This is a property of the engagement, not of the public website. It cannot be observed by crawling and stays inconclusive until the operator records the agreed baseline." ], "operator_prompt": "Review the analytics configuration with the customer and record whether AI referrals can be isolated and tied to a meaningful outcome." }, { "finding_id": "f_mr03", "check_id": "MR-03", "dimension_id": "MR", "check_name": "Recheck discipline", "applicability": "applicable", "rating": "missing", "points_available": 1.0, "points_awarded": 0.0, "basis": "collection", "confidence": "high", "evidence_ids": [ "ev_1a94ac29449f2fa0" ], "observation": "No recheck schedule for the rubric, crawl sample, question set, competitors, and evidence was recorded at intake.", "source": "operator", "significance": "Changing method between reports without disclosure makes movement uninterpretable.", "recommendation": "Fix a recheck cadence and record the rubric version, crawl sample, and question set used for each run so score movement can be attributed to the site rather than the method.", "impact": 2, "effort": 1, "dependencies": [], "reviewer": "Chris Brock (signed 2026-08-30); assisted review by Claude Code", "reviewed_at": "2026-08-28T22:05:00+00:00", "override_reason": "No recheck schedule for the rubric, crawl sample, question set, competitors, or evidence exists. The intake file records none and no such schedule has been agreed. This is a documented absence rather than a collection failure, so it is rated Missing rather than left inconclusive.", "limitations": [ "This is a property of the engagement, not of the public website. It cannot be observed by crawling and stays inconclusive until the operator records the agreed baseline." ], "operator_prompt": "Agree the recheck cadence and record it against this audit's recheck baseline." } ], "evidence": [ { "evidence_id": "ev_631ef8e431bf6b57", "audit_id": "aud_20260901T114635Z_7f382c48", "target_host": "chrisbrock.io", "rubric_version": "0.8", "source_url": "https://chrisbrock.io/robots.txt", "normalized_url": "https://chrisbrock.io/robots.txt", "observed_at": "2026-09-01T11:47:18+00:00", "method": "robots_parse", "request_method": "GET", "tool_version": "adia/0.1.0", "final_url": "https://chrisbrock.io/robots.txt", "redirect_chain": [ { "url": "https://chrisbrock.io/robots.txt", "status": 200, "location": null } ], "status": 200, "content_type": "text/plain", "duration_ms": 509, "size_bytes": 73, "truncated": false, "resolved_addresses": [ "172.67.153.193", "104.21.88.219", "2606:4700:3034::ac43:99c1", "2606:4700:3037::6815:58db" ], "response_headers": { "date": "Tue, 01 Sep 2026 11:46:36 GMT", "content-type": "text/plain", "cache-control": "public, max-age=0, must-revalidate", "strict-transport-security": "max-age=31536000; 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