{
"schema_version": "1.0",
"scan_kind": "ai-discoverability",
"audit_id": "aud_20260908T013743Z_3d20329e",
"target": {
"url": "https://citeunseen.io",
"host": "citeunseen.io",
"registrable_domain": "citeunseen.io",
"business_category": "AI discoverability auditing for public websites (Chris Brock LLC)",
"geography": "Atlanta, Georgia, United States"
},
"authorization": {
"authorized_by": "Chris Brock",
"relationship": "owner",
"authorized_on": "2026-09-08",
"note": "Chris Brock LLC owns and operates citeunseen.io. This audit is a dogfood run: the product measured against its own rubric. Public content only; no authenticated areas, no form submission."
},
"created_at": "2026-09-08T01:38:18+00:00",
"completed_at": "2026-09-08T01:38:18+00:00",
"timezone": "UTC",
"operator": "Chris Brock LLC",
"reviewer": null,
"rubric_version": "0.3",
"tool_version": "adia/0.1.0",
"user_agent": "ChrisBrockLLC-AIDiscoverabilityAudit/0.1 (+https://chrisbrock.io/crawler; operator-run audit; contact via site)",
"collection_methods": [
"bounded HTTP GET/HEAD over the standard library",
"robots.txt parsing",
"XML sitemap parsing",
"HTML parsing",
"JSON-LD parsing",
"operator review"
],
"excluded_paths": [],
"report_retention_date": "2027-09-08",
"crawl_limits": {
"max_pages": 200,
"max_depth": 3,
"max_redirects": 5,
"max_retries": 1,
"max_response_bytes": 3000000,
"max_total_bytes": 200000000,
"connect_timeout_seconds": 10.0,
"read_timeout_seconds": 20.0,
"total_runtime_seconds": 1800.0,
"per_host_delay_seconds": 1.0,
"concurrency": 1,
"max_sitemap_urls": 500,
"max_sitemap_documents": 10
},
"crawl_usage": {
"pages_fetched": 17,
"requests_made": 30,
"bytes_downloaded": 991135,
"elapsed_seconds": 34.0,
"pages_blocked_by_robots": 0,
"pages_blocked_by_scope": 0,
"limit_reached": null,
"discovery_truncated": false
},
"pages": [
{
"url": "https://citeunseen.io/",
"final_url": "https://citeunseen.io/",
"status": 200,
"outcome": "success",
"title": "Cite Unseen — an evidence-backed AI discoverability audit",
"word_count": 1358,
"depth": 0,
"note": null,
"evidence_id": "ev_ee13fe7774584432"
},
{
"url": "https://citeunseen.io/pricing/",
"final_url": "https://citeunseen.io/pricing/",
"status": 200,
"outcome": "success",
"title": "Pay for an audit — Cite Unseen",
"word_count": 725,
"depth": 0,
"note": null,
"evidence_id": "ev_48055c21eb5407ce"
},
{
"url": "https://citeunseen.io/sample/",
"final_url": "https://citeunseen.io/sample/",
"status": 200,
"outcome": "success",
"title": "The sample audit — Cite Unseen",
"word_count": 911,
"depth": 0,
"note": null,
"evidence_id": "ev_b0649693de3bc0af"
},
{
"url": "https://citeunseen.io/request/",
"final_url": "https://citeunseen.io/request/",
"status": 200,
"outcome": "success",
"title": "Request an audit — Cite Unseen",
"word_count": 421,
"depth": 1,
"note": null,
"evidence_id": "ev_3797810165371ecc"
},
{
"url": "https://citeunseen.io/sample-tln/",
"final_url": "https://citeunseen.io/sample-tln/",
"status": 200,
"outcome": "success",
"title": "The redacted sample — Cite Unseen",
"word_count": 860,
"depth": 1,
"note": null,
"evidence_id": "ev_4e7a913dd5e332e5"
},
{
"url": "https://citeunseen.io/account",
"final_url": "https://citeunseen.io/account",
"status": 200,
"outcome": "success",
"title": "Your audits — Cite Unseen",
"word_count": 183,
"depth": 1,
"note": null,
"evidence_id": "ev_1bae912b5b7567dd"
},
{
"url": "https://citeunseen.io/sample-scan/scan",
"final_url": "https://citeunseen.io/sample-scan/scan",
"status": 200,
"outcome": "success",
"title": "Free scan — chrisbrock.io",
"word_count": 1387,
"depth": 1,
"note": null,
"evidence_id": "ev_8b55a31dc53666a5"
},
{
"url": "https://citeunseen.io/request/?tier=audit",
"final_url": "https://citeunseen.io/request/?tier=audit",
"status": 200,
"outcome": "success",
"title": "Request an audit — Cite Unseen",
"word_count": 421,
"depth": 1,
"note": null,
"evidence_id": "ev_0bc3541ac468241a"
},
{
"url": "https://citeunseen.io/request/?tier=audit-plus",
"final_url": "https://citeunseen.io/request/?tier=audit-plus",
"status": 200,
"outcome": "success",
"title": "Request an audit — Cite Unseen",
"word_count": 421,
"depth": 1,
"note": null,
"evidence_id": "ev_a562e8d51820de33"
},
{
"url": "https://citeunseen.io/request/?tier=monitoring",
"final_url": "https://citeunseen.io/request/?tier=monitoring",
"status": 200,
"outcome": "success",
"title": "Request an audit — Cite Unseen",
"word_count": 421,
"depth": 1,
"note": null,
"evidence_id": "ev_fbd68fcb2c1f8e5a"
},
{
"url": "https://citeunseen.io/sample/report",
"final_url": "https://citeunseen.io/sample/report",
"status": 200,
"outcome": "success",
"title": "AI Discoverability Implementation Audit — chrisbrock.io",
"word_count": 14108,
"depth": 1,
"note": null,
"evidence_id": "ev_e7cc84364a77c436"
},
{
"url": "https://citeunseen.io/sample/audit-result.json",
"final_url": "https://citeunseen.io/sample/audit-result.json",
"status": 200,
"outcome": "success",
"title": null,
"word_count": null,
"depth": 1,
"note": null,
"evidence_id": "ev_c9b29098142fd2d7"
},
{
"url": "https://citeunseen.io/sample/decisions.json",
"final_url": "https://citeunseen.io/sample/decisions.json",
"status": 200,
"outcome": "success",
"title": null,
"word_count": null,
"depth": 1,
"note": null,
"evidence_id": "ev_dc8d6593cdf548e6"
},
{
"url": "https://citeunseen.io/sample/fix-prompt.md",
"final_url": "https://citeunseen.io/sample/fix-prompt.md",
"status": 200,
"outcome": "success",
"title": null,
"word_count": null,
"depth": 1,
"note": null,
"evidence_id": "ev_d3e847bd47750594"
},
{
"url": "https://citeunseen.io/sample-tln/report",
"final_url": "https://citeunseen.io/sample-tln/report",
"status": 200,
"outcome": "success",
"title": "AI Discoverability Implementation Audit — tln.example",
"word_count": 12505,
"depth": 2,
"note": null,
"evidence_id": "ev_e7c9895547aa3096"
},
{
"url": "https://citeunseen.io/sample-tln/fix-prompt.md",
"final_url": "https://citeunseen.io/sample-tln/fix-prompt.md",
"status": 200,
"outcome": "success",
"title": null,
"word_count": null,
"depth": 2,
"note": null,
"evidence_id": "ev_94460d29d2561f24"
},
{
"url": "https://citeunseen.io/sample-tln/audit-result.json",
"final_url": "https://citeunseen.io/sample-tln/audit-result.json",
"status": 404,
"outcome": "failed",
"title": null,
"word_count": null,
"depth": 3,
"note": null,
"evidence_id": "ev_b245d2c721007964"
}
],
"scoring": {
"raw_denominator": 100.0,
"adjusted_denominator": 34.0,
"points_awarded": 25.0,
"adjusted_score": 73.5,
"confidence": "low",
"confidence_basis": "34 of 100 rubric points were resolvable (34% coverage); 20 check(s) worth 66 points are inconclusive; 0 scored check(s) carry low confidence.",
"interpretation": {
"min": 70,
"max": 84.999,
"label": "Credible but inconsistent",
"response": "Fix high-impact entity, evidence, and citation gaps",
"grade": "B"
},
"not_applicable_checks": [],
"inconclusive_checks": [
"CR-05",
"EN-01",
"EN-02",
"EN-03",
"EN-04",
"CI-01",
"CI-02",
"CI-04",
"TA-01",
"TA-02",
"TA-03",
"TE-01",
"TE-02",
"TE-03",
"TE-04",
"AC-01",
"AC-03",
"MR-01",
"MR-02",
"MR-03"
],
"unscored_points": 66.0,
"dimensions": [
{
"id": "CR",
"name": "Crawl and retrieval accessibility",
"why_it_matters": "If a retrieval system cannot fetch your pages reliably, nothing else on this list matters. Everything downstream depends on this working.",
"grade": "A",
"weight": 15.0,
"adjusted_weight": 12.0,
"points_awarded": 10.75,
"percentage": 89.6,
"checks": [
"CR-01",
"CR-02",
"CR-03",
"CR-04",
"CR-05",
"CR-06"
]
},
{
"id": "EN",
"name": "Entity clarity",
"why_it_matters": "An engine has to decide which organization a page is about before it can recommend that organization. Conflicting names and missing contact facts force it to guess, and it may guess wrong.",
"grade": null,
"weight": 15.0,
"adjusted_weight": 0.0,
"points_awarded": 0.0,
"percentage": null,
"checks": [
"EN-01",
"EN-02",
"EN-03",
"EN-04"
]
},
{
"id": "CI",
"name": "Citation readiness",
"why_it_matters": "This is the largest single block of points because it is the mechanism. Answer engines reuse passages that stand on their own; copy that needs the surrounding page to make sense is rarely quoted.",
"grade": "B",
"weight": 20.0,
"adjusted_weight": 7.0,
"points_awarded": 5.25,
"percentage": 75.0,
"checks": [
"CI-01",
"CI-02",
"CI-03",
"CI-04",
"CI-05"
]
},
{
"id": "TA",
"name": "Topical coverage and authority",
"why_it_matters": "Coverage decides whether you are a candidate answer at all. A question with no owned page cannot be answered from your site by anything.",
"grade": "B",
"weight": 15.0,
"adjusted_weight": 3.0,
"points_awarded": 2.25,
"percentage": 75.0,
"checks": [
"TA-01",
"TA-02",
"TA-03",
"TA-04"
]
},
{
"id": "TE",
"name": "Trust and evidence",
"why_it_matters": "Assurance is a precondition for being recommended. An engine asked to suggest a provider has little reason to name one whose operator, credentials, and outcomes cannot be checked.",
"grade": null,
"weight": 15.0,
"adjusted_weight": 0.0,
"points_awarded": 0.0,
"percentage": null,
"checks": [
"TE-01",
"TE-02",
"TE-03",
"TE-04"
]
},
{
"id": "SD",
"name": "Structured data",
"why_it_matters": "Structured data is the one place you state your identity in a form nothing has to infer from prose. It is also the cheapest of these to fix.",
"grade": "C",
"weight": 10.0,
"adjusted_weight": 10.0,
"points_awarded": 5.25,
"percentage": 52.5,
"checks": [
"SD-01",
"SD-02",
"SD-03",
"SD-04"
]
},
{
"id": "AC",
"name": "AI and agent controls",
"why_it_matters": "Crawler treatment should be a decision you made rather than a default nobody chose. It is worth few points because it is usually already fine — and catastrophic on the rare occasion it is not.",
"grade": "B",
"weight": 5.0,
"adjusted_weight": 2.0,
"points_awarded": 1.5,
"percentage": 75.0,
"checks": [
"AC-01",
"AC-02",
"AC-03"
]
},
{
"id": "MR",
"name": "Measurement readiness",
"why_it_matters": "Without a baseline fixed before results are known, any later movement can be explained after the fact. This is what makes a re-audit mean something.",
"grade": null,
"weight": 5.0,
"adjusted_weight": 0.0,
"points_awarded": 0.0,
"percentage": null,
"checks": [
"MR-01",
"MR-02",
"MR-03"
]
}
],
"market_profile": {
"profile_id": "professional_services",
"profile_name": "Professional services",
"score": 75.0,
"weights": {
"CR": 14,
"EN": 19,
"CI": 18,
"TA": 13,
"TE": 18,
"SD": 9,
"AC": 4,
"MR": 5
},
"dimensions_included": [
"CR",
"CI",
"TA",
"SD",
"AC"
],
"dimensions_excluded": [
"EN",
"TE",
"MR"
],
"delta_vs_baseline": 1.5
}
},
"findings": [
{
"finding_id": "f_cr01",
"check_id": "CR-01",
"dimension_id": "CR",
"check_name": "Stable successful retrieval",
"applicability": "applicable",
"rating": "substantial",
"points_available": 3.0,
"points_awarded": 2.25,
"basis": "collection",
"confidence": "high",
"evidence_ids": [
"ev_ee13fe7774584432",
"ev_48055c21eb5407ce",
"ev_b0649693de3bc0af",
"ev_3797810165371ecc",
"ev_4e7a913dd5e332e5",
"ev_1bae912b5b7567dd",
"ev_8b55a31dc53666a5",
"ev_0bc3541ac468241a",
"ev_a562e8d51820de33",
"ev_fbd68fcb2c1f8e5a",
"ev_e7cc84364a77c436",
"ev_c9b29098142fd2d7",
"ev_dc8d6593cdf548e6",
"ev_d3e847bd47750594",
"ev_e7c9895547aa3096",
"ev_94460d29d2561f24",
"ev_b245d2c721007964",
"ev_b5c55b3f45cebff7"
],
"observation": "16 of 17 sampled URLs returned a successful response (94.1%). Median response time was 1099 ms. 1 returned a 4xx status: https://citeunseen.io/sample-tln/audit-result.json (404).",
"source": "automated",
"significance": "Answer engines can only use content they can retrieve reliably. Intermittent errors and empty successful responses both reduce the amount of a site that any retrieval system will hold.",
"recommendation": "Resolve the failing URLs listed in the evidence, then re-run the sample to confirm the fix.",
"impact": 2,
"effort": 2,
"dependencies": [],
"reviewer": null,
"reviewed_at": null,
"override_reason": null,
"limitations": [],
"operator_prompt": null
},
{
"finding_id": "f_cr02",
"check_id": "CR-02",
"dimension_id": "CR",
"check_name": "Robots and crawler directives",
"applicability": "applicable",
"rating": "complete",
"points_available": 3.0,
"points_awarded": 3.0,
"basis": "collection",
"confidence": "high",
"evidence_ids": [
"ev_35347a8e084c84b0"
],
"observation": "robots.txt was retrieved and parsed: 10 group(s) covering user-agents *, Applebot-Extended, CCBot, ChatGPT-User, Claude-User, ClaudeBot, GPTBot, Google-Extended, OAI-SearchBot, PerplexityBot, 1 declared sitemap(s). The group matching this crawler allows 1 and disallows 1 path pattern(s). 4 sampled page(s) declare a noindex meta directive and 1 declare it in an X-Robots-Tag header.",
"source": "automated",
"significance": "Crawl directives decide what any retrieval system is permitted to hold. A directive that blocks content the owner wants cited removes that content from every engine at once.",
"recommendation": "Directives are consistent with an intent to be discoverable. Keep robots.txt under version control so a deploy cannot change it silently.",
"impact": 2,
"effort": 1,
"dependencies": [],
"reviewer": null,
"reviewed_at": null,
"override_reason": null,
"limitations": [],
"operator_prompt": null
},
{
"finding_id": "f_cr03",
"check_id": "CR-03",
"dimension_id": "CR",
"check_name": "Sitemap quality",
"applicability": "applicable",
"rating": "complete",
"points_available": 2.0,
"points_awarded": 2.0,
"basis": "collection",
"confidence": "high",
"evidence_ids": [
"ev_35347a8e084c84b0",
"ev_a556c2ba19edd709",
"ev_69c24b7a8db2a3af",
"ev_562657482b144b54",
"ev_b5c55b3f45cebff7"
],
"observation": "1 sitemap document(s) were retrieved; 1 parsed cleanly and 0 did not. 5 unique URL(s) are listed. 5 of 5 entries carry a lastmod value (100.0%). 5 listed URL(s) were sampled and returned a successful response.",
"source": "automated",
"significance": "A sitemap is the cheapest way to tell every retrieval system which URLs are canonical and when they last changed.",
"recommendation": "The sitemap is complete and consistent for the sampled entries; no action is required.",
"impact": 3,
"effort": 2,
"dependencies": [],
"reviewer": null,
"reviewed_at": null,
"override_reason": null,
"limitations": [],
"operator_prompt": null
},
{
"finding_id": "f_cr04",
"check_id": "CR-04",
"dimension_id": "CR",
"check_name": "Canonical and duplicate control",
"applicability": "applicable",
"rating": "substantial",
"points_available": 2.0,
"points_awarded": 1.5,
"basis": "collection",
"confidence": "high",
"evidence_ids": [
"ev_ee13fe7774584432",
"ev_48055c21eb5407ce",
"ev_b0649693de3bc0af",
"ev_3797810165371ecc",
"ev_4e7a913dd5e332e5",
"ev_1bae912b5b7567dd",
"ev_8b55a31dc53666a5",
"ev_0bc3541ac468241a",
"ev_a562e8d51820de33",
"ev_fbd68fcb2c1f8e5a",
"ev_e7cc84364a77c436",
"ev_c9b29098142fd2d7",
"ev_dc8d6593cdf548e6",
"ev_d3e847bd47750594",
"ev_e7c9895547aa3096",
"ev_94460d29d2561f24",
"ev_b245d2c721007964",
"ev_4cf091539062b5d3",
"ev_44bfc66a916140e2"
],
"observation": "8 of 12 sampled pages declare a canonical URL. 4 declare none: https://citeunseen.io/account, https://citeunseen.io/sample-scan/scan, https://citeunseen.io/sample/report, https://citeunseen.io/sample-tln/report. 3 declare a canonical that differs from the URL served: https://citeunseen.io/request/?tier=audit -> https://citeunseen.io/request/; https://citeunseen.io/request/?tier=audit-plus -> https://citeunseen.io/request/; https://citeunseen.io/request/?tier=monitoring -> https://citeunseen.io/request/. Host and protocol variants: http://citeunseen.io/ -> HTTP 200 at http://citeunseen.io/; https://www.citeunseen.io/ -> HTTP 200 at https://citeunseen.io/. 1 variant origin(s) served a 2xx response without redirecting to the canonical origin, so the same content is reachable at more than one address: http://citeunseen.io/.",
"source": "automated",
"significance": "When one page answers at several addresses, retrieval systems must guess which address to hold and cite. Consolidating on one origin removes that guess.",
"recommendation": "Redirect every non-canonical host and protocol variant to the canonical origin with a 301, and declare a self-referencing canonical on every page.",
"impact": 4,
"effort": 2,
"dependencies": [],
"reviewer": null,
"reviewed_at": null,
"override_reason": null,
"limitations": [],
"operator_prompt": null
},
{
"finding_id": "f_cr05",
"check_id": "CR-05",
"dimension_id": "CR",
"check_name": "Rendered content availability",
"applicability": "applicable",
"rating": "inconclusive",
"points_available": 3.0,
"points_awarded": null,
"basis": "collection",
"confidence": "low",
"evidence_ids": [
"ev_ee13fe7774584432",
"ev_48055c21eb5407ce",
"ev_b0649693de3bc0af",
"ev_3797810165371ecc",
"ev_4e7a913dd5e332e5",
"ev_1bae912b5b7567dd",
"ev_8b55a31dc53666a5",
"ev_0bc3541ac468241a",
"ev_a562e8d51820de33",
"ev_fbd68fcb2c1f8e5a",
"ev_e7cc84364a77c436",
"ev_c9b29098142fd2d7",
"ev_dc8d6593cdf548e6",
"ev_d3e847bd47750594",
"ev_e7c9895547aa3096",
"ev_94460d29d2561f24",
"ev_b245d2c721007964",
"ev_b5c55b3f45cebff7"
],
"observation": "Raw HTML (no JavaScript execution) already carries a median of 860 words and a median of 1 script element(s) per sampled page. 12 of 12 pages carry 150 or more words before rendering, and 12 expose an H1 in raw HTML. 0 page(s) include noscript content.",
"source": "automated",
"significance": "Content that exists only after client-side execution is unavailable to any retrieval path that does not render, and unreliable for those that do.",
"recommendation": "Serve primary claims, headings, navigation, and supporting evidence in the initial HTML response.",
"impact": 3,
"effort": 3,
"dependencies": [],
"reviewer": null,
"reviewed_at": null,
"override_reason": null,
"limitations": [
"Rubric v0.1 collects raw HTML only. Whether rendering adds or removes meaningful content was not measured, so this check cannot be rated from the collected evidence alone."
],
"operator_prompt": "Load the sampled pages in a browser with JavaScript enabled and compare the rendered text and headings against the raw HTML excerpt in the evidence. Rate Complete only if the raw HTML already carries the primary claims, navigation, and headings."
},
{
"finding_id": "f_cr06",
"check_id": "CR-06",
"dimension_id": "CR",
"check_name": "Body text is machine-readable prose",
"applicability": "applicable",
"rating": "complete",
"points_available": 2.0,
"points_awarded": 2.0,
"basis": "collection",
"confidence": "high",
"evidence_ids": [
"ev_ee13fe7774584432",
"ev_48055c21eb5407ce",
"ev_b0649693de3bc0af",
"ev_3797810165371ecc",
"ev_4e7a913dd5e332e5",
"ev_1bae912b5b7567dd",
"ev_8b55a31dc53666a5",
"ev_0bc3541ac468241a",
"ev_a562e8d51820de33",
"ev_fbd68fcb2c1f8e5a",
"ev_e7cc84364a77c436",
"ev_c9b29098142fd2d7",
"ev_dc8d6593cdf548e6",
"ev_d3e847bd47750594",
"ev_e7c9895547aa3096",
"ev_94460d29d2561f24",
"ev_b245d2c721007964",
"ev_b5c55b3f45cebff7"
],
"observation": "No template syntax was found in the visible text of 12 sampled page(s).",
"source": "automated",
"significance": "A passage made of markup cannot be quoted, summarised, or cited. The page looks populated to the CMS and to a word count, and carries nothing an engine can use.",
"recommendation": "Render or remove the template syntax so the published text is the text, and re-check the pages that a buyer reads first.",
"impact": 5,
"effort": 2,
"dependencies": [],
"reviewer": null,
"reviewed_at": null,
"override_reason": null,
"limitations": [
"Detection is by pattern and names only the conventions it knows: page-builder shortcodes, merge fields, and raw template tags. Other template systems may leak syntax this check does not recognise.",
"Code and preformatted blocks are excluded, so a page that deliberately documents template syntax is not reported."
],
"operator_prompt": null
},
{
"finding_id": "f_en01",
"check_id": "EN-01",
"dimension_id": "EN",
"check_name": "Organization identity consistency",
"applicability": "applicable",
"rating": "inconclusive",
"points_available": 4.0,
"points_awarded": null,
"basis": "collection",
"confidence": "moderate",
"evidence_ids": [
"ev_ee13fe7774584432",
"ev_48055c21eb5407ce",
"ev_b0649693de3bc0af",
"ev_3797810165371ecc",
"ev_4e7a913dd5e332e5",
"ev_1bae912b5b7567dd",
"ev_8b55a31dc53666a5",
"ev_0bc3541ac468241a",
"ev_a562e8d51820de33",
"ev_fbd68fcb2c1f8e5a",
"ev_e7cc84364a77c436",
"ev_c9b29098142fd2d7",
"ev_dc8d6593cdf548e6",
"ev_d3e847bd47750594",
"ev_e7c9895547aa3096",
"ev_94460d29d2561f24",
"ev_b245d2c721007964"
],
"observation": "Structured-data identity names: 'Chris Brock LLC dba CiteUnseen' on 8 page(s); 'Cite Unseen' on 3 page(s). Declared og:site_name values: 'Cite Unseen'. No email, telephone, or postal address appears in structured data. 5 distinct meta description(s) were served across 12 pages.",
"source": "automated",
"significance": "An engine has to decide which entity a page is about before it can recommend that entity. Conflicting names and missing contact facts force it to guess.",
"recommendation": "State one organization or person name, one description, and one contact path consistently in visible content and in structured data on every page.",
"impact": 4,
"effort": 2,
"dependencies": [],
"reviewer": null,
"reviewed_at": null,
"override_reason": null,
"limitations": [
"Whether two names describe the same entity, and whether a legal entity differs from a brand, is a reviewer judgement."
],
"operator_prompt": "Confirm which name is the operating entity, whether any other name is a legitimate brand or product, and whether the contact path actually works."
},
{
"finding_id": "f_en02",
"check_id": "EN-02",
"dimension_id": "EN",
"check_name": "Product and service identity",
"applicability": "applicable",
"rating": "inconclusive",
"points_available": 4.0,
"points_awarded": null,
"basis": "collection",
"confidence": "moderate",
"evidence_ids": [
"ev_ee13fe7774584432",
"ev_48055c21eb5407ce",
"ev_b0649693de3bc0af",
"ev_3797810165371ecc",
"ev_4e7a913dd5e332e5",
"ev_1bae912b5b7567dd",
"ev_8b55a31dc53666a5",
"ev_0bc3541ac468241a",
"ev_a562e8d51820de33",
"ev_fbd68fcb2c1f8e5a",
"ev_e7cc84364a77c436",
"ev_c9b29098142fd2d7",
"ev_dc8d6593cdf548e6",
"ev_d3e847bd47750594",
"ev_e7c9895547aa3096",
"ev_94460d29d2561f24",
"ev_b245d2c721007964"
],
"observation": "Of 4 operator-supplied offerings, 2 are named in the title or a heading of at least one sampled page, and 2 have exactly one such owning page. Offerings with no matching sampled page: 'Free AI visibility scan of a public website'; 'Recheck audit measuring what changed after remediation'. 1 Product, Service, or SoftwareApplication entit(ies) are declared in structured data.",
"source": "automated",
"significance": "An engine can only recommend an offering it can name, locate at a stable URL, and define. Offerings that live only in prose are hard to recommend specifically.",
"recommendation": "Give each offering one page with a stable URL, a one-sentence definition, a named audience, and structured data that ties it to the organization.",
"impact": 4,
"effort": 3,
"dependencies": [],
"reviewer": null,
"reviewed_at": null,
"override_reason": null,
"limitations": [
"Term overlap identifies candidate pages, not whether a page defines the offering well enough to sell it."
],
"operator_prompt": "Confirm each offering has one owning page and that the page states what is sold, to whom, and how it relates to the organization."
},
{
"finding_id": "f_en03",
"check_id": "EN-03",
"dimension_id": "EN",
"check_name": "People and authorship identity",
"applicability": "applicable",
"rating": "inconclusive",
"points_available": 4.0,
"points_awarded": null,
"basis": "collection",
"confidence": "moderate",
"evidence_ids": [
"ev_ee13fe7774584432",
"ev_48055c21eb5407ce",
"ev_b0649693de3bc0af",
"ev_3797810165371ecc",
"ev_4e7a913dd5e332e5",
"ev_1bae912b5b7567dd",
"ev_8b55a31dc53666a5",
"ev_0bc3541ac468241a",
"ev_a562e8d51820de33",
"ev_fbd68fcb2c1f8e5a",
"ev_e7cc84364a77c436",
"ev_c9b29098142fd2d7",
"ev_dc8d6593cdf548e6",
"ev_d3e847bd47750594",
"ev_e7c9895547aa3096",
"ev_94460d29d2561f24",
"ev_b245d2c721007964"
],
"observation": "0 Person entit(ies) and 0 structured author reference(s) were found. 0 of 2 article-style pages carry an author attribution. Unattributed article pages: https://citeunseen.io/sample/, https://citeunseen.io/sample-tln/. 0 Person entit(ies) link to external profiles via sameAs.",
"source": "automated",
"significance": "Expertise content that no identified person stands behind is difficult to weigh, and difficult to defend when a buyer asks who wrote it.",
"recommendation": "Attribute every substantive page to a named person with a linked biography, role, and credentials, and connect that person to the organization in structured data.",
"impact": 4,
"effort": 3,
"dependencies": [],
"reviewer": null,
"reviewed_at": null,
"override_reason": null,
"limitations": [
"Whether a stated credential is real, current, and in scope cannot be established from the site alone."
],
"operator_prompt": "Confirm each named author exists, holds the stated role, and that credentials are current and in scope."
},
{
"finding_id": "f_en04",
"check_id": "EN-04",
"dimension_id": "EN",
"check_name": "External identity reconciliation",
"applicability": "applicable",
"rating": "inconclusive",
"points_available": 3.0,
"points_awarded": null,
"basis": "collection",
"confidence": "low",
"evidence_ids": [
"ev_ee13fe7774584432",
"ev_48055c21eb5407ce",
"ev_b0649693de3bc0af",
"ev_3797810165371ecc",
"ev_4e7a913dd5e332e5",
"ev_1bae912b5b7567dd",
"ev_8b55a31dc53666a5",
"ev_0bc3541ac468241a",
"ev_a562e8d51820de33",
"ev_fbd68fcb2c1f8e5a",
"ev_e7cc84364a77c436",
"ev_c9b29098142fd2d7",
"ev_dc8d6593cdf548e6",
"ev_d3e847bd47750594",
"ev_e7c9895547aa3096",
"ev_94460d29d2561f24",
"ev_b245d2c721007964"
],
"observation": "The site links out to 4 distinct external host(s); 0 sameAs URL(s) are declared in structured data. No owned profiles were declared at intake, so nothing could be reconciled.",
"source": "automated",
"significance": "Owned profiles that the site never links, and profiles carrying an old brand, split one identity into several that an engine must reconcile on its own.",
"recommendation": "Link every owned profile from the site and declare it in sameAs, and retire or update profiles carrying a former brand.",
"impact": 3,
"effort": 2,
"dependencies": [],
"reviewer": null,
"reviewed_at": null,
"override_reason": null,
"limitations": [
"Off-domain properties are outside the authorized crawl scope and were not retrieved. Whether a linked profile is owned, current, and consistent must be confirmed by the operator."
],
"operator_prompt": "Open each declared and each linked profile, confirm ownership, and record any inconsistency in name, description, or domain."
},
{
"finding_id": "f_ci01",
"check_id": "CI-01",
"dimension_id": "CI",
"check_name": "Direct answer passages",
"applicability": "applicable",
"rating": "inconclusive",
"points_available": 5.0,
"points_awarded": null,
"basis": "collection",
"confidence": "moderate",
"evidence_ids": [
"ev_ee13fe7774584432",
"ev_48055c21eb5407ce",
"ev_b0649693de3bc0af",
"ev_3797810165371ecc",
"ev_4e7a913dd5e332e5",
"ev_1bae912b5b7567dd",
"ev_8b55a31dc53666a5",
"ev_0bc3541ac468241a",
"ev_a562e8d51820de33",
"ev_fbd68fcb2c1f8e5a",
"ev_e7cc84364a77c436",
"ev_c9b29098142fd2d7",
"ev_dc8d6593cdf548e6",
"ev_d3e847bd47750594",
"ev_e7c9895547aa3096",
"ev_94460d29d2561f24",
"ev_b245d2c721007964",
"ev_b5c55b3f45cebff7"
],
"observation": "8 heading(s) across the sample are phrased as questions. 2 of 12 pages open with a definitional sentence in the first 400 characters. Of 10 operator-supplied priority questions, 10 have a page matching 60% or more of their key terms.",
"source": "automated",
"significance": "An answer engine reuses passages that stand on their own. Copy that requires the surrounding page to make sense is rarely quotable.",
"recommendation": "Give each priority question its own heading and a self-contained two-to-four sentence answer directly beneath it.",
"impact": 5,
"effort": 3,
"dependencies": [],
"reviewer": null,
"reviewed_at": null,
"override_reason": null,
"limitations": [
"Term overlap measures topical proximity, not whether a passage actually answers the question. A reviewer must read the candidate passages."
],
"operator_prompt": "Read the best-matching passage for each priority question and rate whether it answers the question without the rest of the page."
},
{
"finding_id": "f_ci02",
"check_id": "CI-02",
"dimension_id": "CI",
"check_name": "Claim support",
"applicability": "applicable",
"rating": "inconclusive",
"points_available": 5.0,
"points_awarded": null,
"basis": "collection",
"confidence": "moderate",
"evidence_ids": [
"ev_ee13fe7774584432",
"ev_48055c21eb5407ce",
"ev_b0649693de3bc0af",
"ev_3797810165371ecc",
"ev_4e7a913dd5e332e5",
"ev_1bae912b5b7567dd",
"ev_8b55a31dc53666a5",
"ev_0bc3541ac468241a",
"ev_a562e8d51820de33",
"ev_fbd68fcb2c1f8e5a",
"ev_e7cc84364a77c436",
"ev_c9b29098142fd2d7",
"ev_dc8d6593cdf548e6",
"ev_d3e847bd47750594",
"ev_e7c9895547aa3096",
"ev_94460d29d2561f24",
"ev_b245d2c721007964",
"ev_b5c55b3f45cebff7"
],
"observation": "100 distinct material claim candidate(s) were detected across 11 page(s) in 137 occurrence(s): percentage (62), money (16), count (10), compliance (6), superlative (6). 3 of the distinct claims repeat on more than half the sample, which is navigation, footer, or banner text rather than a claim a page makes for itself. Of those, 66 sit on a page carrying an external link that could serve as a source, 0 carry a first-person attestation in their own context (a stated basis plus at least two of asserting party, period and scope), and 34 carry neither. Links to the organization's own social or code profiles are excluded from the source count: they identify the publisher, not the origin of a number.",
"source": "automated",
"significance": "An unsupported number is a liability in an AI answer: it can be repeated without its caveats, and it cannot be defended when a buyer asks where it came from. What closes that gap is stated provenance, which a hyperlink is only one form of.",
"recommendation": "For each material claim, put its provenance next to it. An external source is strongest. Where none exists -- which is the normal case for a private operating figure -- a first-person attestation is still a source: name who is asserting it, the period it covers, the scope it covers, and the basis (\"our internal figures\", \"verifiable on reference check\"). Removing a true claim is the last resort, not the first.",
"impact": 5,
"effort": 3,
"dependencies": [],
"reviewer": null,
"reviewed_at": null,
"override_reason": null,
"limitations": [
"Pattern matching finds claim-shaped text. Whether a claim is material and whether nearby content supports it are reviewer judgements.",
"An attestation is detected by its wording, not verified. The check reads that provenance was stated; it cannot read whether the statement is true. That is the point of ranking it below an external source."
],
"operator_prompt": "Read each detected claim in context and record whether a source, method, or disclosure supports it."
},
{
"finding_id": "f_ci03",
"check_id": "CI-03",
"dimension_id": "CI",
"check_name": "Stable passage structure",
"applicability": "applicable",
"rating": "substantial",
"points_available": 4.0,
"points_awarded": 3.0,
"basis": "collection",
"confidence": "high",
"evidence_ids": [
"ev_ee13fe7774584432",
"ev_48055c21eb5407ce",
"ev_b0649693de3bc0af",
"ev_3797810165371ecc",
"ev_4e7a913dd5e332e5",
"ev_1bae912b5b7567dd",
"ev_8b55a31dc53666a5",
"ev_0bc3541ac468241a",
"ev_a562e8d51820de33",
"ev_fbd68fcb2c1f8e5a",
"ev_e7cc84364a77c436",
"ev_c9b29098142fd2d7",
"ev_dc8d6593cdf548e6",
"ev_d3e847bd47750594",
"ev_e7c9895547aa3096",
"ev_94460d29d2561f24",
"ev_b245d2c721007964",
"ev_b5c55b3f45cebff7"
],
"observation": "Across 12 sampled pages the median page carries 7 heading(s). 12 declare exactly one H1, 11 give at least one heading an id that can be linked directly, and 7 use a table or list. 4 page(s) exceed 400 words with fewer than three headings: https://citeunseen.io/request/, https://citeunseen.io/request/?tier=audit, https://citeunseen.io/request/?tier=audit-plus, https://citeunseen.io/request/?tier=monitoring. 2 page(s) skip a heading level: https://citeunseen.io/sample/report: h2 followed by h4; https://citeunseen.io/sample-tln/report: h2 followed by h4.",
"source": "automated",
"significance": "Headings and anchors are the unit an engine extracts. A page with no internal structure can only be cited whole, which usually means it is not cited at all.",
"recommendation": "Give every page one H1, a descriptive H2 for each distinct answer, and a stable id on each H2 so a passage can be linked directly.",
"impact": 4,
"effort": 2,
"dependencies": [],
"reviewer": null,
"reviewed_at": null,
"override_reason": null,
"limitations": [],
"operator_prompt": null
},
{
"finding_id": "f_ci04",
"check_id": "CI-04",
"dimension_id": "CI",
"check_name": "Source attribution",
"applicability": "applicable",
"rating": "inconclusive",
"points_available": 3.0,
"points_awarded": null,
"basis": "collection",
"confidence": "moderate",
"evidence_ids": [
"ev_ee13fe7774584432",
"ev_48055c21eb5407ce",
"ev_b0649693de3bc0af",
"ev_3797810165371ecc",
"ev_4e7a913dd5e332e5",
"ev_1bae912b5b7567dd",
"ev_8b55a31dc53666a5",
"ev_0bc3541ac468241a",
"ev_a562e8d51820de33",
"ev_fbd68fcb2c1f8e5a",
"ev_e7cc84364a77c436",
"ev_c9b29098142fd2d7",
"ev_dc8d6593cdf548e6",
"ev_d3e847bd47750594",
"ev_e7c9895547aa3096",
"ev_94460d29d2561f24",
"ev_b245d2c721007964",
"ev_b5c55b3f45cebff7"
],
"observation": "11 of 12 sampled pages link to an external destination that could serve as a source (91.7%). 35 external link(s) were found in total, but own social and code profiles are excluded from the source count. 0 link(s) point at a standards body, government, academic, or research host. 1 page(s) exceed 600 words while citing no external source.",
"source": "automated",
"significance": "Attribution is how a claim survives being repeated. A page that cites its sources gives an engine a reason to trust the passage it is about to reuse.",
"recommendation": "Cite the standard, study, or filing next to the claim it supports, with the source name and date visible in the text rather than only in a link.",
"impact": 3,
"effort": 2,
"dependencies": [],
"reviewer": null,
"reviewed_at": null,
"override_reason": null,
"limitations": [
"Link counting cannot tell whether a cited source actually supports the nearby claim, nor whether the link still resolves. Off-domain links were not followed, by design."
],
"operator_prompt": "Spot-check the cited sources on the longest pages and confirm each supports the claim beside it."
},
{
"finding_id": "f_ci05",
"check_id": "CI-05",
"dimension_id": "CI",
"check_name": "Content freshness signals",
"applicability": "applicable",
"rating": "substantial",
"points_available": 3.0,
"points_awarded": 2.25,
"basis": "collection",
"confidence": "high",
"evidence_ids": [
"ev_ee13fe7774584432",
"ev_48055c21eb5407ce",
"ev_b0649693de3bc0af",
"ev_3797810165371ecc",
"ev_4e7a913dd5e332e5",
"ev_1bae912b5b7567dd",
"ev_8b55a31dc53666a5",
"ev_0bc3541ac468241a",
"ev_a562e8d51820de33",
"ev_fbd68fcb2c1f8e5a",
"ev_e7cc84364a77c436",
"ev_c9b29098142fd2d7",
"ev_dc8d6593cdf548e6",
"ev_d3e847bd47750594",
"ev_e7c9895547aa3096",
"ev_94460d29d2561f24",
"ev_b245d2c721007964",
"ev_b5c55b3f45cebff7"
],
"observation": "5 of 12 sampled pages expose a date in visible text, structured data, or a time element (41.7%). 2 of 2 article-style pages carry a date. No contradiction was found between visible and structured dates in the sample.",
"source": "automated",
"significance": "A dated page can be judged current. An undated page has to be treated as possibly stale, which is a reason not to cite it.",
"recommendation": "Show a visible published and updated date on every article, and emit the same values as datePublished and dateModified in structured data.",
"impact": 3,
"effort": 2,
"dependencies": [],
"reviewer": null,
"reviewed_at": null,
"override_reason": null,
"limitations": [],
"operator_prompt": null
},
{
"finding_id": "f_ta01",
"check_id": "TA-01",
"dimension_id": "TA",
"check_name": "Priority-question coverage",
"applicability": "applicable",
"rating": "inconclusive",
"points_available": 4.0,
"points_awarded": null,
"basis": "collection",
"confidence": "moderate",
"evidence_ids": [
"ev_ee13fe7774584432",
"ev_48055c21eb5407ce",
"ev_b0649693de3bc0af",
"ev_3797810165371ecc",
"ev_4e7a913dd5e332e5",
"ev_1bae912b5b7567dd",
"ev_8b55a31dc53666a5",
"ev_0bc3541ac468241a",
"ev_a562e8d51820de33",
"ev_fbd68fcb2c1f8e5a",
"ev_e7cc84364a77c436",
"ev_c9b29098142fd2d7",
"ev_dc8d6593cdf548e6",
"ev_d3e847bd47750594",
"ev_e7c9895547aa3096",
"ev_94460d29d2561f24",
"ev_b245d2c721007964",
"ev_b5c55b3f45cebff7"
],
"observation": "Of 10 priority questions, 10 have at least one page covering half or more of their key terms, and 10 have a substantive page of 400 words or more. 9 question(s) have three or more substantive pages competing to answer them.",
"source": "automated",
"significance": "Coverage decides whether the site is a candidate answer at all. A question with no owned page cannot be answered from this site by any engine.",
"recommendation": "Write one substantive owning page for each uncovered priority question, and consolidate pages that compete for the same question.",
"impact": 5,
"effort": 4,
"dependencies": [],
"reviewer": null,
"reviewed_at": null,
"override_reason": null,
"limitations": [
"Only 12 page(s) were sampled within the configured page limit; a question may be answered on an unsampled page.",
"Term overlap measures topical proximity, not answer quality."
],
"operator_prompt": "Read the top matching page for each question and record whether it genuinely answers it."
},
{
"finding_id": "f_ta02",
"check_id": "TA-02",
"dimension_id": "TA",
"check_name": "First-hand experience",
"applicability": "applicable",
"rating": "inconclusive",
"points_available": 4.0,
"points_awarded": null,
"basis": "collection",
"confidence": "moderate",
"evidence_ids": [
"ev_ee13fe7774584432",
"ev_48055c21eb5407ce",
"ev_b0649693de3bc0af",
"ev_3797810165371ecc",
"ev_4e7a913dd5e332e5",
"ev_1bae912b5b7567dd",
"ev_8b55a31dc53666a5",
"ev_0bc3541ac468241a",
"ev_a562e8d51820de33",
"ev_fbd68fcb2c1f8e5a",
"ev_e7cc84364a77c436",
"ev_c9b29098142fd2d7",
"ev_dc8d6593cdf548e6",
"ev_d3e847bd47750594",
"ev_e7c9895547aa3096",
"ev_94460d29d2561f24",
"ev_b245d2c721007964",
"ev_b5c55b3f45cebff7"
],
"observation": "7 of 12 sampled pages carry 600 or more words. First-hand markers were detected on 5 page(s): first person operator on 0, measurement on 3, artifact on 5. 1 link(s) to public code or dataset repositories were found.",
"source": "automated",
"significance": "First-hand detail is the part of a page a competitor cannot copy and a summariser cannot generate. It is the strongest reason for an engine to prefer this source.",
"recommendation": "Publish the method, the numbers, and the artifact behind at least one claim per topic: a repository, a dataset, a template, or a documented before-and-after measurement.",
"impact": 5,
"effort": 4,
"dependencies": [],
"reviewer": null,
"reviewed_at": null,
"override_reason": null,
"limitations": [
"Phrase detection finds the shape of first-hand reporting, not its truth. A reviewer must confirm the experience is real and the artifact resolves."
],
"operator_prompt": "Confirm at least one first-hand artifact exists and is reachable, and that described experience is the author's own."
},
{
"finding_id": "f_ta03",
"check_id": "TA-03",
"dimension_id": "TA",
"check_name": "Comparative and decision content",
"applicability": "applicable",
"rating": "inconclusive",
"points_available": 4.0,
"points_awarded": null,
"basis": "collection",
"confidence": "moderate",
"evidence_ids": [
"ev_ee13fe7774584432",
"ev_48055c21eb5407ce",
"ev_b0649693de3bc0af",
"ev_3797810165371ecc",
"ev_4e7a913dd5e332e5",
"ev_1bae912b5b7567dd",
"ev_8b55a31dc53666a5",
"ev_0bc3541ac468241a",
"ev_a562e8d51820de33",
"ev_fbd68fcb2c1f8e5a",
"ev_e7cc84364a77c436",
"ev_c9b29098142fd2d7",
"ev_dc8d6593cdf548e6",
"ev_d3e847bd47750594",
"ev_e7c9895547aa3096",
"ev_94460d29d2561f24",
"ev_b245d2c721007964",
"ev_b5c55b3f45cebff7"
],
"observation": "4 of 12 sampled pages contain comparison language, 11 state a limitation or fit boundary, and 4 use a table. No competitors were supplied at intake.",
"source": "automated",
"significance": "Buyers ask comparison questions, and so do the people prompting answer engines. A site that never states who it is not for cannot be matched to who it is for.",
"recommendation": "Publish one honest comparison or decision page with a criteria table, and state explicitly where the offering is not the right fit.",
"impact": 4,
"effort": 3,
"dependencies": [],
"reviewer": null,
"reviewed_at": null,
"override_reason": null,
"limitations": [
"Phrase detection cannot tell a substantive comparison from a competitor name used in passing."
],
"operator_prompt": "Read the detected comparison passages and record whether they state real criteria and real boundaries."
},
{
"finding_id": "f_ta04",
"check_id": "TA-04",
"dimension_id": "TA",
"check_name": "Internal topic relationships",
"applicability": "applicable",
"rating": "substantial",
"points_available": 3.0,
"points_awarded": 2.25,
"basis": "collection",
"confidence": "moderate",
"evidence_ids": [
"ev_ee13fe7774584432",
"ev_48055c21eb5407ce",
"ev_b0649693de3bc0af",
"ev_3797810165371ecc",
"ev_4e7a913dd5e332e5",
"ev_1bae912b5b7567dd",
"ev_8b55a31dc53666a5",
"ev_0bc3541ac468241a",
"ev_a562e8d51820de33",
"ev_fbd68fcb2c1f8e5a",
"ev_e7cc84364a77c436",
"ev_c9b29098142fd2d7",
"ev_dc8d6593cdf548e6",
"ev_d3e847bd47750594",
"ev_e7c9895547aa3096",
"ev_94460d29d2561f24",
"ev_b245d2c721007964",
"ev_b5c55b3f45cebff7"
],
"observation": "Across 12 sampled pages the median page carries 11 internal link(s). 0 sampled page(s) received no internal link from any other sampled page, and 7 received exactly one. 3 page(s) link out to one internal page or fewer.",
"source": "automated",
"significance": "Internal links are how evidence pages get discovered and how a crawler learns which pages a site treats as important. An orphaned page carries its authority nowhere.",
"recommendation": "Link every evidence and educational page from the commercial page it supports, and from a topic index.",
"impact": 3,
"effort": 2,
"dependencies": [],
"reviewer": null,
"reviewed_at": null,
"override_reason": null,
"limitations": [
"Only the 12 sampled pages were analysed; a page may receive links from pages outside the sample."
],
"operator_prompt": null
},
{
"finding_id": "f_te01",
"check_id": "TE-01",
"dimension_id": "TE",
"check_name": "Ownership and accountability",
"applicability": "applicable",
"rating": "inconclusive",
"points_available": 4.0,
"points_awarded": null,
"basis": "collection",
"confidence": "moderate",
"evidence_ids": [
"ev_ee13fe7774584432",
"ev_48055c21eb5407ce",
"ev_b0649693de3bc0af",
"ev_3797810165371ecc",
"ev_4e7a913dd5e332e5",
"ev_1bae912b5b7567dd",
"ev_8b55a31dc53666a5",
"ev_0bc3541ac468241a",
"ev_a562e8d51820de33",
"ev_fbd68fcb2c1f8e5a",
"ev_e7cc84364a77c436",
"ev_c9b29098142fd2d7",
"ev_dc8d6593cdf548e6",
"ev_d3e847bd47750594",
"ev_e7c9895547aa3096",
"ev_94460d29d2561f24",
"ev_b245d2c721007964",
"ev_b5c55b3f45cebff7"
],
"observation": "About-style page(s) found: 0. Contact path(s) found: 0. 0 distinct mailto destination(s) and 6 form(s) appear in the sample. 8 organization or person entit(ies) are declared in structured data. No page in the sample identifies itself as an about or leadership page.",
"source": "automated",
"significance": "Accountability is a precondition for being recommended. An engine asked to suggest a provider has little reason to name one whose operator and contact path are unclear.",
"recommendation": "Name the operating entity, the responsible people, and a working contact path on a linked page, and mirror those facts in structured data.",
"impact": 4,
"effort": 2,
"dependencies": [],
"reviewer": null,
"reviewed_at": null,
"override_reason": null,
"limitations": [
"Whether a contact path actually reaches a human was not tested; the collector never submits a form or sends mail."
],
"operator_prompt": "Confirm the operating entity is correctly named and that the contact path works."
},
{
"finding_id": "f_te02",
"check_id": "TE-02",
"dimension_id": "TE",
"check_name": "Expertise and credential support",
"applicability": "applicable",
"rating": "inconclusive",
"points_available": 4.0,
"points_awarded": null,
"basis": "collection",
"confidence": "moderate",
"evidence_ids": [
"ev_ee13fe7774584432",
"ev_48055c21eb5407ce",
"ev_b0649693de3bc0af",
"ev_3797810165371ecc",
"ev_4e7a913dd5e332e5",
"ev_1bae912b5b7567dd",
"ev_8b55a31dc53666a5",
"ev_0bc3541ac468241a",
"ev_a562e8d51820de33",
"ev_fbd68fcb2c1f8e5a",
"ev_e7cc84364a77c436",
"ev_c9b29098142fd2d7",
"ev_dc8d6593cdf548e6",
"ev_d3e847bd47750594",
"ev_e7c9895547aa3096",
"ev_94460d29d2561f24",
"ev_b245d2c721007964",
"ev_b5c55b3f45cebff7"
],
"observation": "16 distinct credential-shaped claim(s) were detected across 4 page(s) in 33 occurrence(s); 2 appear within 120 characters of a date. No unexplained logo-wall pattern was detected.",
"source": "automated",
"significance": "A credential without a scope, a date, and a responsible entity cannot be verified, and an unverifiable claim is a risk rather than an asset when repeated by a machine.",
"recommendation": "State the issuing body, the scope, the date, and the entity the credential belongs to next to every credential claim.",
"impact": 3,
"effort": 2,
"dependencies": [],
"reviewer": null,
"reviewed_at": null,
"override_reason": null,
"limitations": [
"Whether a credential is genuine, current, and in scope cannot be established from the website. Verification is a manual step against the issuing body."
],
"operator_prompt": "Verify each material credential against its issuer and record scope and expiry."
},
{
"finding_id": "f_te03",
"check_id": "TE-03",
"dimension_id": "TE",
"check_name": "Customer and outcome evidence",
"applicability": "applicable",
"rating": "inconclusive",
"points_available": 4.0,
"points_awarded": null,
"basis": "collection",
"confidence": "moderate",
"evidence_ids": [
"ev_ee13fe7774584432",
"ev_48055c21eb5407ce",
"ev_b0649693de3bc0af",
"ev_3797810165371ecc",
"ev_4e7a913dd5e332e5",
"ev_1bae912b5b7567dd",
"ev_8b55a31dc53666a5",
"ev_0bc3541ac468241a",
"ev_a562e8d51820de33",
"ev_fbd68fcb2c1f8e5a",
"ev_e7cc84364a77c436",
"ev_c9b29098142fd2d7",
"ev_dc8d6593cdf548e6",
"ev_d3e847bd47750594",
"ev_e7c9895547aa3096",
"ev_94460d29d2561f24",
"ev_b245d2c721007964",
"ev_b5c55b3f45cebff7"
],
"observation": "2 of 12 sampled pages reference customers, clients, or engagements in their own text rather than in a block repeated across the sample; 1 state an outcome-shaped result; 6 long quotation(s) that could be testimonials were found; and 3 page(s) mention a baseline or measurement period.",
"source": "automated",
"significance": "Outcome claims without a baseline and a scope cannot be checked, and an engine that repeats them exposes the business to a claim it cannot defend.",
"recommendation": "Publish at least one case example with the situation, the intervention, the measurement window, the baseline, and the result, with the customer's permission recorded.",
"impact": 4,
"effort": 4,
"dependencies": [],
"reviewer": null,
"reviewed_at": null,
"override_reason": null,
"limitations": [
"Whether a testimonial is genuine and authorized cannot be established from the site."
],
"operator_prompt": "Confirm each customer example is real, authorized, and that stated outcomes have a baseline and scope."
},
{
"finding_id": "f_te04",
"check_id": "TE-04",
"dimension_id": "TE",
"check_name": "Policy and limitation clarity",
"applicability": "applicable",
"rating": "inconclusive",
"points_available": 3.0,
"points_awarded": null,
"basis": "collection",
"confidence": "moderate",
"evidence_ids": [
"ev_ee13fe7774584432",
"ev_48055c21eb5407ce",
"ev_b0649693de3bc0af",
"ev_3797810165371ecc",
"ev_4e7a913dd5e332e5",
"ev_1bae912b5b7567dd",
"ev_8b55a31dc53666a5",
"ev_0bc3541ac468241a",
"ev_a562e8d51820de33",
"ev_fbd68fcb2c1f8e5a",
"ev_e7cc84364a77c436",
"ev_c9b29098142fd2d7",
"ev_dc8d6593cdf548e6",
"ev_d3e847bd47750594",
"ev_e7c9895547aa3096",
"ev_94460d29d2561f24",
"ev_b245d2c721007964",
"ev_b5c55b3f45cebff7"
],
"observation": "Privacy policy reference(s): 0. Terms reference(s): 0. 6 form(s) appear in the sample. No privacy policy was found although the site collects input or loads third-party analytics. No terms or service-boundary page was found in the sample.",
"source": "automated",
"significance": "Policies set the boundaries a buyer and an agent both need before acting. Their absence is a friction point at exactly the moment a recommendation would convert.",
"recommendation": "Publish a dated privacy policy covering analytics and form data, and a terms or engagement-scope page that matches what is actually sold.",
"impact": 3,
"effort": 2,
"dependencies": [],
"reviewer": null,
"reviewed_at": null,
"override_reason": null,
"limitations": [
"Policy pages linked but not sampled were not read; whether a policy's content matches actual practice is outside the scope of a public-content audit."
],
"operator_prompt": "Open each policy page, confirm it is dated and current, and that it covers the data the site actually collects."
},
{
"finding_id": "f_sd01",
"check_id": "SD-01",
"dimension_id": "SD",
"check_name": "Valid core entities",
"applicability": "applicable",
"rating": "partial",
"points_available": 3.0,
"points_awarded": 1.5,
"basis": "collection",
"confidence": "high",
"evidence_ids": [
"ev_ee13fe7774584432",
"ev_48055c21eb5407ce",
"ev_b0649693de3bc0af",
"ev_3797810165371ecc",
"ev_4e7a913dd5e332e5",
"ev_1bae912b5b7567dd",
"ev_8b55a31dc53666a5",
"ev_0bc3541ac468241a",
"ev_a562e8d51820de33",
"ev_fbd68fcb2c1f8e5a",
"ev_e7cc84364a77c436",
"ev_c9b29098142fd2d7",
"ev_dc8d6593cdf548e6",
"ev_d3e847bd47750594",
"ev_e7c9895547aa3096",
"ev_94460d29d2561f24",
"ev_b245d2c721007964"
],
"observation": "8 of 12 sampled pages carry JSON-LD (66.7%), producing 25 entit(ies). Declared types: Organization (8), WebPage (8), Brand (3), WebSite (3), Report (2), BreadcrumbList (2), Service (1), FAQPage (1). Core identity types present: Organization, Service, WebSite. https://citeunseen.io/sample/: declared name 'Chris Brock LLC dba CiteUnseen' does not appear in the visible text or title; https://citeunseen.io/sample-tln/: declared name 'Chris Brock LLC dba CiteUnseen' does not appear in the visible text or title.",
"source": "automated",
"significance": "Structured data is the one place a site states its identity in a form a machine does not have to infer from prose.",
"recommendation": "Publish valid JSON-LD for the organization or person and the website on every page, with values that match the visible content.",
"impact": 2,
"effort": 2,
"dependencies": [],
"reviewer": null,
"reviewed_at": null,
"override_reason": null,
"limitations": [],
"operator_prompt": null
},
{
"finding_id": "f_sd02",
"check_id": "SD-02",
"dimension_id": "SD",
"check_name": "Entity relationships",
"applicability": "applicable",
"rating": "substantial",
"points_available": 3.0,
"points_awarded": 2.25,
"basis": "collection",
"confidence": "high",
"evidence_ids": [
"ev_ee13fe7774584432",
"ev_48055c21eb5407ce",
"ev_b0649693de3bc0af",
"ev_3797810165371ecc",
"ev_4e7a913dd5e332e5",
"ev_1bae912b5b7567dd",
"ev_8b55a31dc53666a5",
"ev_0bc3541ac468241a",
"ev_a562e8d51820de33",
"ev_fbd68fcb2c1f8e5a",
"ev_e7cc84364a77c436",
"ev_c9b29098142fd2d7",
"ev_dc8d6593cdf548e6",
"ev_d3e847bd47750594",
"ev_e7c9895547aa3096",
"ev_94460d29d2561f24",
"ev_b245d2c721007964"
],
"observation": "25 of 25 entit(ies) declare an @id (100.0%), producing 11 distinct identifier(s). 29 relationship reference(s) were found across 6 relationship type(s). No entity declares sameAs links to external profiles.",
"source": "automated",
"significance": "Stable identifiers let an engine merge the same organization or person across pages instead of treating each mention as a new entity.",
"recommendation": "Give every entity a stable @id, reference the same identifiers across pages, and add sameAs links to owned external profiles.",
"impact": 3,
"effort": 2,
"dependencies": [],
"reviewer": null,
"reviewed_at": null,
"override_reason": null,
"limitations": [],
"operator_prompt": null
},
{
"finding_id": "f_sd03",
"check_id": "SD-03",
"dimension_id": "SD",
"check_name": "Page-specific markup",
"applicability": "applicable",
"rating": "missing",
"points_available": 2.0,
"points_awarded": 0.0,
"basis": "collection",
"confidence": "high",
"evidence_ids": [
"ev_ee13fe7774584432",
"ev_48055c21eb5407ce",
"ev_b0649693de3bc0af",
"ev_3797810165371ecc",
"ev_4e7a913dd5e332e5",
"ev_1bae912b5b7567dd",
"ev_8b55a31dc53666a5",
"ev_0bc3541ac468241a",
"ev_a562e8d51820de33",
"ev_fbd68fcb2c1f8e5a",
"ev_e7cc84364a77c436",
"ev_c9b29098142fd2d7",
"ev_dc8d6593cdf548e6",
"ev_d3e847bd47750594",
"ev_e7c9895547aa3096",
"ev_94460d29d2561f24",
"ev_b245d2c721007964"
],
"observation": "0 of 2 sampled article-style pages declare Article or BlogPosting markup (0.0%). Article pages without article markup: https://citeunseen.io/sample/, https://citeunseen.io/sample-tln/. 2 of 12 sampled pages declare BreadcrumbList markup.",
"source": "automated",
"significance": "Page-type markup tells a retrieval system what a page is, which is what lets an article be treated as dated, authored evidence rather than undated site copy.",
"recommendation": "Add Article or BlogPosting markup with author, datePublished, and dateModified to every article page, and BreadcrumbList to nested pages. Never declare markup for content the page does not show.",
"impact": 3,
"effort": 2,
"dependencies": [],
"reviewer": null,
"reviewed_at": null,
"override_reason": null,
"limitations": [],
"operator_prompt": null
},
{
"finding_id": "f_sd04",
"check_id": "SD-04",
"dimension_id": "SD",
"check_name": "Metadata consistency",
"applicability": "applicable",
"rating": "substantial",
"points_available": 2.0,
"points_awarded": 1.5,
"basis": "collection",
"confidence": "high",
"evidence_ids": [
"ev_ee13fe7774584432",
"ev_48055c21eb5407ce",
"ev_b0649693de3bc0af",
"ev_3797810165371ecc",
"ev_4e7a913dd5e332e5",
"ev_1bae912b5b7567dd",
"ev_8b55a31dc53666a5",
"ev_0bc3541ac468241a",
"ev_a562e8d51820de33",
"ev_fbd68fcb2c1f8e5a",
"ev_e7cc84364a77c436",
"ev_c9b29098142fd2d7",
"ev_dc8d6593cdf548e6",
"ev_d3e847bd47750594",
"ev_e7c9895547aa3096",
"ev_94460d29d2561f24",
"ev_b245d2c721007964",
"ev_b5c55b3f45cebff7"
],
"observation": "Across 12 sampled pages: 12 declare a title, 8 a meta description, 12 an html lang attribute, and 8 Open Graph titles. 1 title(s) are reused across multiple pages: 'Request an audit — Cite Unseen' on 4 pages.",
"source": "automated",
"significance": "When a page describes itself differently in its title, its social metadata, and its structured data, an engine has to choose one description and may choose the wrong one.",
"recommendation": "Generate title, description, canonical, og:url, and structured-data values from one source per page so they cannot drift apart.",
"impact": 2,
"effort": 2,
"dependencies": [],
"reviewer": null,
"reviewed_at": null,
"override_reason": null,
"limitations": [],
"operator_prompt": null
},
{
"finding_id": "f_ac01",
"check_id": "AC-01",
"dimension_id": "AC",
"check_name": "Intentional crawler treatment",
"applicability": "applicable",
"rating": "inconclusive",
"points_available": 2.0,
"points_awarded": null,
"basis": "collection",
"confidence": "moderate",
"evidence_ids": [
"ev_35347a8e084c84b0"
],
"observation": "9 named AI crawler(s) have explicit groups: Applebot-Extended, CCBot, ChatGPT-User, Claude-User, ClaudeBot, GPTBot, Google-Extended, OAI-SearchBot, PerplexityBot. The wildcard group allows 1 and disallows 1 path pattern(s). 1 sampled page(s) carry an X-Robots-Tag header. Stated owner intent at intake: 'Everything public on citeunseen.io is meant to be retrievable and citable by mainstream search and AI answer engines. No crawler exclusion is intended for public content. Checkout, thanks and preview paths are operational rather than editorial and are excluded from indexing on purpose.'.",
"source": "automated",
"significance": "Crawler treatment should be a decision, not an accident. Defaults that nobody chose are the common case, and they are the easiest thing to get wrong in either direction.",
"recommendation": "Decide explicitly which AI crawlers may retrieve the site, record the decision, and express it in robots.txt so a future deploy cannot silently change it.",
"impact": 3,
"effort": 1,
"dependencies": [],
"reviewer": null,
"reviewed_at": null,
"override_reason": null,
"limitations": [
"Whether the observed directives match the owner's intent requires the owner to state that intent."
],
"operator_prompt": "Confirm with the owner which AI crawlers should be allowed, then rate whether the current directives match that decision."
},
{
"finding_id": "f_ac02",
"check_id": "AC-02",
"dimension_id": "AC",
"check_name": "Machine-readable guidance quality",
"applicability": "applicable",
"rating": "substantial",
"points_available": 2.0,
"points_awarded": 1.5,
"basis": "collection",
"confidence": "high",
"evidence_ids": [
"ev_5dff460183a67196",
"ev_0925c28e51c37247",
"ev_ad28eea11660b9fd",
"ev_49307a2b3cce6c4c"
],
"observation": "1 machine-readable guidance file(s) are served: /llms.txt (5701 bytes, 13 link(s)). These conventions are voluntary. Serving them is not a ranking or citation guarantee, and no engine is known to require them.",
"source": "automated",
"significance": "A machine-readable index is cheap to publish and cheap to get wrong: a stale one misleads, and an overstated one invites claims the site cannot support.",
"recommendation": "Keep the guidance file generated from the same source as the sitemap so it cannot go stale.",
"impact": 1,
"effort": 1,
"dependencies": [],
"reviewer": null,
"reviewed_at": null,
"override_reason": null,
"limitations": [
"Whether the content of a guidance file is accurate and current is a reviewer judgement."
],
"operator_prompt": null
},
{
"finding_id": "f_ac03",
"check_id": "AC-03",
"dimension_id": "AC",
"check_name": "Agent-facing transaction boundaries",
"applicability": "applicable",
"rating": "inconclusive",
"points_available": 1.0,
"points_awarded": null,
"basis": "collection",
"confidence": "low",
"evidence_ids": [
"ev_ee13fe7774584432",
"ev_48055c21eb5407ce",
"ev_b0649693de3bc0af",
"ev_3797810165371ecc",
"ev_4e7a913dd5e332e5",
"ev_1bae912b5b7567dd",
"ev_8b55a31dc53666a5",
"ev_0bc3541ac468241a",
"ev_a562e8d51820de33",
"ev_fbd68fcb2c1f8e5a",
"ev_e7cc84364a77c436",
"ev_c9b29098142fd2d7",
"ev_dc8d6593cdf548e6",
"ev_d3e847bd47750594",
"ev_e7c9895547aa3096",
"ev_94460d29d2561f24",
"ev_b245d2c721007964",
"ev_b5c55b3f45cebff7"
],
"observation": "6 page(s) expose a form and 4 mention a purchase surface. The collector never submits a form or performs any state-changing request, so interaction boundaries were not exercised.",
"source": "automated",
"significance": "An agent acting on a customer's behalf needs to know what commits the customer and what does not. Ambiguity here creates unintended commitments.",
"recommendation": "Document what each form or endpoint commits the visitor to, require authentication for anything that creates an obligation, and state the approval step in public documentation.",
"impact": 2,
"effort": 2,
"dependencies": [],
"reviewer": null,
"reviewed_at": null,
"override_reason": null,
"limitations": [
"No form was submitted and no state-changing request was made, by policy. Boundaries can only be read from public documentation."
],
"operator_prompt": "Read the public documentation for each interactive surface and record what authentication and approval each requires."
},
{
"finding_id": "f_mr01",
"check_id": "MR-01",
"dimension_id": "MR",
"check_name": "Baseline question set",
"applicability": "applicable",
"rating": "inconclusive",
"points_available": 2.0,
"points_awarded": null,
"basis": "collection",
"confidence": "low",
"evidence_ids": [],
"observation": "10 priority question(s) were recorded at intake.",
"source": "automated",
"significance": "Without a question set fixed before results are known, any later movement can be explained after the fact.",
"recommendation": "Agree and version a question set covering buying questions, brand variations, comparison questions, and geography, dated before the first measurement.",
"impact": 3,
"effort": 2,
"dependencies": [],
"reviewer": null,
"reviewed_at": null,
"override_reason": null,
"limitations": [
"This is a property of the engagement, not of the public website. It cannot be observed by crawling and stays inconclusive until the operator records the agreed baseline."
],
"operator_prompt": "Record the agreed question set, its rationale, the target engines, and the baseline date, then rate this check."
},
{
"finding_id": "f_mr02",
"check_id": "MR-02",
"dimension_id": "MR",
"check_name": "Referral and conversion attribution",
"applicability": "applicable",
"rating": "inconclusive",
"points_available": 2.0,
"points_awarded": null,
"basis": "collection",
"confidence": "low",
"evidence_ids": [
"ev_ee13fe7774584432",
"ev_48055c21eb5407ce",
"ev_b0649693de3bc0af",
"ev_3797810165371ecc",
"ev_4e7a913dd5e332e5",
"ev_1bae912b5b7567dd",
"ev_8b55a31dc53666a5",
"ev_0bc3541ac468241a",
"ev_a562e8d51820de33",
"ev_fbd68fcb2c1f8e5a",
"ev_e7cc84364a77c436",
"ev_c9b29098142fd2d7",
"ev_dc8d6593cdf548e6",
"ev_d3e847bd47750594",
"ev_e7c9895547aa3096",
"ev_94460d29d2561f24",
"ev_b245d2c721007964",
"ev_b5c55b3f45cebff7"
],
"observation": "Public markup and response headers indicate 0 analytics or measurement provider(s): none detected. Whether referrals from AI answer surfaces can be isolated and tied to qualified outcomes cannot be determined from public pages.",
"source": "automated",
"significance": "Reporting mentions or impressions without connecting them to qualified behaviour cannot justify continued spend.",
"recommendation": "Configure a referral segment for AI answer surfaces and connect it to a defined qualified-outcome event, or record the implementation backlog to do so.",
"impact": 3,
"effort": 3,
"dependencies": [],
"reviewer": null,
"reviewed_at": null,
"override_reason": null,
"limitations": [
"This is a property of the engagement, not of the public website. It cannot be observed by crawling and stays inconclusive until the operator records the agreed baseline."
],
"operator_prompt": "Review the analytics configuration with the customer and record whether AI referrals can be isolated and tied to a meaningful outcome."
},
{
"finding_id": "f_mr03",
"check_id": "MR-03",
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